Charley Morales Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

Norwalk, CT

Greater Nashville Area, TN

Westin Dallas Downtown

Dallas/Fort Worth Area

• Leading Front Office & Guest Services team members to ensure high motivation, provision of high quality service and ongoing development as their career path and innovation in the industry.
• Leading Front Office & Guest Service team for a 1800 room property with 250,000 sq. feet of Space
• Collaborating with Sales and Catering for all groups in hotel.
• Drive team to meet and exceed service standards goals, luxury service standards
• Interview, select, train, supervise, counsel and coach staff for the efficient operation of the venue. Schedule and direct staff in their work assignments.
• Meeting department annual budget and be accountable for maintaining and operating within financial targets as well as service standards goals.oResponsible for Rooms Margin, CPOR & productivity within Rooms.

Houston, Texas Area

• Responsible for entire rooms operation & facility
• Responsible for the entire hotel operation in the absence of the General Manager
• Member of the Executive Committee
• Train and develop staff with focus on GEI
• Develop maximum profits through cost and labor control, focusing on CPOR and margins
• Responsible for housekeeping, engineering, and front office departments, ensuring inventory par levels, preventative maintenance, and proper training is in place for all operational departments on property

Greater Los Angeles Area

• Responsible for entire Luxury Residential Operations and Facility as well as the shared components of the 143 condominium unit property, managing a $3.2 million annual budget. Units ranging from $850,000.
• Member of the W Hollywood Executive Committee
• Work directly with the HEI, Developer Asset Manager on budget and forecast, as well as daily operational needs
• Work with the Director of Engineering and HOA board of directors to maintain the Capital Reserve Program for proper lifecycle planning and project management
• Work directly with Regional Director of Finance forecasting and establishing HOA budget
• Review and understand all residential governing documents and association budgets

Based From Stamford, CT But Traveled To Hotels Throughout NAD

• Responsible for Operations training for New Builds and conversion hotels for all 9 brands in North America
• Responsible for ensuring New Build and Conversion hotels are compliant with Starwood Brand Standards
• Responsible for Product Improvement Plans (PIPs)
• Liaison for North America Rooms Team between Owned, Managed and Franchise property Operations teams
• Assist North America Rooms Team with Rooms Think Tanks Meetings.
• Assist with Special Projects (NBT Rooms Liaison, Rooms Score card for NAD, SOPs NAD).

Houston, Texas Area

• Member of the pre-opening team. Responsible for ensuring compliance with Critical Path for New Builds
• Oversee the Daily Operations of Hotel (Front Office, Engineering, Housekeeping)
• Responsible for ensuring Productivity Measures are in line with Budget and Forecast
• Have maintained Guest Satisfaction scores of 9.0 for both years including number one ranking in NAD
• Responsible for Rooms Division P&L and Forecasting
• Liaison between Hotel and Vendors

Rancho Mirage, CA

• Responsible for all areas of the Villa Front Office, including supervision of Front Office Associates (front desk, guard house, luggage attendants)
• Maintain standards of the Starwood Vacation Ownership Brand and Westin
• Liaison between Starwood Vacation Owners and the Ownership Office
• Responsible for ensuring satisfaction for time share owners
• Manage relationship between villa and hotel front office
• Train, Coach, and Counsel Front Desk Supervisors, Front Desk Agents, Shuttle Drivers, Luggage Attendants

San Antonio, TX

San Antonio, TX

San Antonio, TX

San Antonio, Texas Area

San Antonio, Texas Area