• Placed an estimated $2 million in media (print, digital, and outdoor) in the first year.• Trained and managed a team of ten members to develop their client, media, and branding skills to run their accounts successfully.• Worked with the other department heads to streamline internal processes to improve performance.• Designed and analyzed weekly, monthly, and quarterly analytics to assure campaigns were performing optimally to provide clients with the best strategic approach.• Created, maintained, and managed media plans as well as the strategy of the project based on the stage of the client’s campaign cycle.• Executed campaigns from initial brainstorming through branding, collateral creation, and launch for both residential and commercial projects.• Responsible for the end-to-end management of SOWs, budgets, and timelines for both brand and media initiatives to maximize profits generated by all projects.• Maintained a strong rapport with media reps to keep up-to-date on new products and negotiate the best rates for clients.

• Responsible for the end-to-end oversight of the agency’s enterprise accounts while supervising a team of seven to assure success and client satisfaction across all client groups and projects. • Increased the profits of the main account group from $100,000 to around $1 Million in eight months.• Prepared and presented long-term strategy and phased campaign approaches to sell in strategic services to new and existing C-level clients of multinational corporations to create new business opportunities.• Lead a cross-capability team that met client objectives by delivering and selling creative thinking, a strategic approach, and powerful ideas across multiple media channels; video, print, digital, mobile, social, and marketing automation.• Developed a thorough understanding of client’s lines of business (B2B & B2C), products, and industries to deliver effective strategies to meet campaign objectives. • Yielded sustainable, measurable growth through the use of quality control, A/B testing, and analysis to drive campaign decisions.• Lead client workshops with top C-level clients of Fortune 100 Company, including customer journey, setting brand messaging hierarchy, program development, and tactical prioritization sessions.• Successfully developed and launched a new product for a multinational financial services corporation from product definition to go-to-market collateral in 10 months.

• Recruited and supervised a five-person marketing and sales team. • Spearheaded the development of various marketing/sales campaigns and programs targeting individual markets to increase client exposure.• Developed and executed monthly mixed media marketing themes, calendars, and posting schedules for digital, print, and television initiatives.• Tracked and analyzed results for websites, blogs, and social media. • Supervised all social media platforms, each seeing an increase in six months; Facebook +65%, Twitter +97%, Pinterest +154%, & Tumblr +78% • Supervised and assisted with SEM and SEO campaigns.• Organized, project managed, and ran the production of a 6-week segment for “A Taste of New York.”

·Responsible for creative marketing initiatives, social media marketing, and campaign analysis (Facebook, Linkedin, Twitter, YouTube, MeetUp, Email Marketing blasts/Newsletters (Constant Contact), Google Analytics, various other marketing efforts).·Customer Relations Liaison, assisting with customer/business inquires, concerns, and requests via phone and e-mail.·Contribute to business development initiatives, research and acquisition intensive, specific to new business acquisition, as well as, opening new markets. ·Coordinate database management/Organization, with two individuals working under me.

• Managed design concepts, coding, and scheduling of email campaigns/websites; blog post creation, editing & proofreading of all marketing collateral. • Led the development and execution of the client’s marketing calendars to assure on-time and successful campaign execution. • Increased website traffic and user engagement throughout the client base. • Utilized analytics reports to ensure campaign success and support campaign value-add to clients. • Coordinated the workflow between departments to providing quality work while meeting the client’s deadlines. • Worked and completed tasks under own supervision, mostly working remotely.