Charles Mazerolles Email & Phone Number

Paris, Île-De-France, France

> MISSION: providing the 360° SOWINE team (Consulting, Digital, Creative, PR, Trade, Events) with accurate insights about the wine & spirits sector in France and internationally, while by directly supporting my clients on strategic communication projects.> PROJECTS: Schenk (CH): bring out product innovations that meet new market expectations thanks to collective intelligence, Ramodin (ES): create an international and unified brand communication strategy able to embody the sustainable and innovative challenges of the capsule sector. Walch (IT), Carrel & Senger (Savoy): imagine and create the identity of a new brand in the Alps, Champagne Philipponnat: implement the strategic communication plan for the next 10 years.

Paris Area, France

WINES OF SICILY (Italy + USA): Communication coordinator of the new Sicilia DOC campaign in the US between Sicilian wine producers (Donnafugata, Planeta, Tasca, Mezzacorona, etc.), Universal McCann Group (talktocurrent.com) and Wine Spectator Magazine. 2015 RESULTS: 216 Media placements totaling 154M impressions to date (equivalent to $2.6M in ad value), 46K fans on Facebook for a 2.8M total impressions, 7,6K followers on Twitter for a 2.9M total impressions.CHATEAU KEFRAYA (Lebanon + International): creating and developing the e-marketing strategy of the winery in Lebanon and abroad, and participating to International Wine Exhibitions (Prowein, Vinexpo, etc.). RESULTS 2015: from 3K to 60K fans on the Facebook page in one year, for a 2.4M total impressions, equivalent to $230K in ad value.LES CRUS DU LIBAN (France): creating and developing a Communication project to promote Lebanese wines in Paris and France (Logo, Brand Identity, PR, Press tastings, Social Media, Positioning, Image, Exhibitions, New Business). RESULTS: €40K earned media value for a yearly client budget of €20K (ROI : +100%).LE VIN PARFAIT blog (Mediterranean): co-founder of this blog focused on the wine value-creation in the Mediterranean area (tastings, press trips and releases, articles). RESULTS: 3K fans on Facebook, 4K followers on Twitter and 1K on Instagram, blog : www.levinparfait.comSOWINE agency (France): French Wine agency, I have provided strategic digital consultancies for some of their main clients: Inter Rhône (video production), Château Marquis d’Alesme & Quinta do Noval (Social content), etc.ADPRESS agency (Italy): Italian below-the-line agency, I have managed as Account Executive editorial printed and event projects within the car industry (Volkswagen Group Italia, Scania, Hyundai), the pharmaceutical industry (Loacker Remedia), the Food industry (EuroChef) and the Insurance & Banking sector (Mapfre).

Paris Area, France

> Positioning and brand platform> Naming and brand architecture> Unveiling and brand launch strategy> Digital deployment> Entrepreneurial sensitivityClients : NESTLE (NESCAFE, WATERS), CARREFOUR, INTERMARCHE, BONDUELLE (CASSEGRAIN), NUTRITION & SANTE (CEREAL BIO), YOPLAIT (PERLE DE LAIT), INVIVO (PET FOOD), SAVENCIA (CAPRICE DES DIEUX), VINS DE BORDEAUX, MOET & CHANDON, CHATEAU BONNET, PERNOD (INDIA), MAÏSADOUR, RUNGIS, FERME FRANCE (LA NOTE GLOBALE), ODDO-BHF, MUSEE DE VIENNE, LEFEBVRE DALLOZ, etc.

Paris, France

SECTOR: Food Industry / FERRERO s.p.aCOUNTRIES: Italy, Spain, Portugal, Belgium, Holland, France.MISSION:- Coordinating role inside of the agency network to implement the new method IMC (Integrating Marketing Communication) for all Ferrero brands in "Area Latini" (France, Italy, Spain, Portugal, Benelux, Greece, Turkey).- Account Executive for the Kinder Bueno brand: Digital, TV, Radio & Print Advertising projects.RESULTS:- Switch in 2 years of the European digital advertising budget from 20% to 50% of the whole budget for the Kinder Bueno brand- The Ferrero group registered a consolidated turnover up 5% in France on the 2012/2013 period.

Paris Area, France

Contributed to the market analysis for the NESTLE Communication Worldwide Nutritional Program aiming to develop "Health & Nutrition & Wellness" projects: - NNI: which mommy / baby relationship thanks to new technologies?- Portion Guidance: how to rationalize portions of food in a positive way?- Nurture Food: how to legitimize again the packaged food versus the natural trend?- PPP's: can we learn from emerging countries on nutritional matters?- Food Innovation: How to restore a dynamic power to creativity?- Maggi: how to make the perception of the fifth taste Umami more natural?Market studies, trend and insight researches, focus groups for strategic briefs:> UNILEVER GROUP (Amora-Hellmann's): how to revitalize brands of condiments?> KRAFT GROUP (Milka): what are the chocolate trends for 2010?> MATTEL: How to adapt the image of a family game for young adults?> KLORANE: how to create a specific and authentic brand platform?> GSK (Synthol): how successful are range extensions with a "multi-use" identity?> VODAFONE (SFR): how to make the Brand's best self on the Reunion Island?> CAISSE D'EPARGNE BANK: How to restore confidence in the customer relationship?> OGILVY EARTH: monitored sustainable issues in the Food industry.> BORN HIV FREE: efficient crowdfunding campaign to promote PMTCT?

Verona Area, Italy

MISSIONAnalysis of the potential economic development in North Africa and France in the automotive sector, and measure of the competitiveness of their suppliers to meet the productivity challenges of the Volkswagen Group in Europe.RESULTSEnd of 2009, the countries of North Africa have been integrated into the global purchasing strategy of the VW group. They are now part of the CCC ("cost competitive countries "), alongside China, India and Brazil .DETAILS Creating BtoB relationships with suppliers in North Africa:- Organizing the sourcing (collaboration with local organizations, pushing of the lobbying with authorities, planning match-meeting days and first visits of factories) - Selecting and monitoring of the new suppliers (criteria definition, preparation of quality-audits, creation of test-RFQs, proposing of development- plans)Communication Initiatives:- Created the internal communication of the department (new intranet page, banner, formal presentation)- Participated to events of the Skoda Marketing (Giro d'Italia)

Limoges Area, France

MISSIONThrough the implementation of the European Directive on WEEE for ending life industrial equipment, which is the potential of creating a commercial and marketing offer that promote this waste collection? RESULTSEnd of 2007, my team has agreed with competitors of Legrand (Schneider Electric), national retailers (Rexel) and trade unions (DOMERGIE) to promote a common solution to organize efficiently the collection. DETAILSAnalysis of collecting services:- Set up a national collecting of waste (7000 t./year) in collaboration with distributors (analyzed the European Directive concerning the WEEE, carried out a Marketing survey with national polls, worked out an agreement with competitors)Communication Initiatives:- Participated to brainstorming in order to create the "Climact" project- Created and organized a photo-exhibition on new energy resources

Lebanon

MISSIONOptimizing inventory management and business development with employees to answer the plan of reducing the stock by 50%.RESULTSOrganized a final workshop to train the whole team (50 people) to manage the stock and set to each of them personal reduction targets.MORE DETAILS- participated to commercial activities (construction sites, fairs).- reported the logistic status.- uploaded the ERP data.

Wolfsburg Area, Germany

MISSIONCreating an international price comparison-model we could integrate to the negotiation process of the purchasing department dedicated to International Motor Shows.RESULTSModel validated for main International Motor Shows (Tokyo, Paris, Detroit).MORE DETAILS- Participated to the different steps of the purchasing process.- Involved in the negotiation process. - Created a digital report of the Paris Motor Show.

Master, Project Management & Industrial Marketing

Activities and Societies: BDE (bureau des élèves)General: Management Focus: Industrial Marketing

Diplôme Universitaire (Du), Wine, Culture & Oenotourism

Activities and Societies: Viticulture, oenology, culture, tourism, marketing, management, etc.The purpose of this University Diploma is.

Level 3, Wines & Spirits, With Merit

How wine is made What factors influence wine style The key white and black grape varieties and their characteristics The important.

Bachelor'S Degree, Digital Marketing & Communication, Visiting Professor

Activities and Societies: Yearly interactive session about Packaging & BrandingThis session will define the role and use of Packaging.

Branding, Luxury & Digital

Jury of the European EDCOM competition Sup de Pub. 2021 project : Asahi Super Dry Fame Driving Campaign

Master+1, Corporate Communication

Activities and Societies: class representativeMajor in Strategic Food Communication thesis: How Communication could help the Food industry.

Diplôme D’Etude Supérieure D’Option, Majors In Energy & Support For Decision

Student Exchange in Engineering Program at Centrale Lyon-French top-ranked engineer school, France

Bachelor, Preparation Of A Competitive Exam To Enter Top Business Schools

Equivalent to a two-year undergraduate degree. Lessons: Mathematics, Economics, Culture, English, German Results of the competitive exam.

Baccalauréat (Equivalent To British A-Level), Economics, Mathematics, History, Geography, English, German

Activities and Societies: class representativepassed with 80% upwards