Owner/Director of Balanced Financial Services Ltd - Independent, whole of Market Mortgage Broker.With 20 Years in the financial services industry, I started Balanced Financial Services with one primary goal, and that was to provide a different kind of mortgage advice from that which I have seen in my years in other firms. As a result I have focused on different areas of Mortgage Advice and these are:In depth knowledge and understanding of lender criteria, and where lenders may be willing to 'flex'Good relationships with lenders and BDM's based on mutual respectChallenging Lenders where appropriate when cases are declined (I have had great success with this)Supporting applicants from beginning to end, including the post application processes. Great customer service isn't an achievement, its a minimum standard. As a result of focusing on getting things right, rather than volume, 90.2% of applicants who approach Balanced Financial Services, receive a formal mortgage offer and this includes complex and specialist cases.Happy to connect with all kinds of professionals, but please note I am currently not in need of lead generators, client generators, SEO services or social media/web designers. I will post a shout out for this if I were to ever need it. Messages offering these services will be ignored on the basis you haven’t read this.