Never.no are an exciting and innovative Engagement agency for Broadcasters and Advertisers.I manage and am responsible for all product and content marketing and events activities required to aid the growth of Never.no. I devise suitable strategies, processes and practices that deliver continuous growth of brand awareness in our target markets, generating relevant inbound enquires and helping to establish Never.no as the world's leading engagement agency. I manage and am responsible for all marketing channels for the business, from PR, marketing and sales collateral, social channels and content. I also manage all events and speaking opportunities to help promote Never.no, generate leads and also educate people about the business.

Content marketing is the discipline of creating quality branded content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.Responsibilities:Brand Management- Created, developed and implemented all CMA digital marketing and social media strategies including SEO, social media, multi-channel content distribution, trends/innovation- Content curation & liaison with CMA agencies to identify, curate and distribute informative marketing industry content - Managed production work flow, commissioning and managing content from digital suppliers, designers, editors, printers & media distribution partners.- Planned and managed delivery of all digital assets and communications - weekly/monthly newsletters, CMA website, Twitter, LinkedIn, Facebook etc. - Developed strong working relationships with CMA members & strategic partners e.g Retail Week, Marketing Week, B2B ExpoEvent Management: - Yearly project management and execution of the International Content Marketing Awards for 500+ people and International CMA Content Summit for 250+ people including management of 30+ speakers - Organised and managed monthly thought leadership digital breakfast events for up to 70 people and Future Content Sessions - Sourced speakers for, planned, marketed and executed digital training courses throughout the year for both members and non- members- Planned and managed all member, brand and team events - lunches, parties, away days- Identified & implemented cross-promotional opportunities to promote our events with major partners such as Marketing Week Live, Ad Week, The Economist and The Guardian- Managed all CMA Member speaking opportunities and panels at partner events - Secured sponsorship packages with strategic partners for our eventsGeneralBudgeting - Managed a yearly marketing & events budget of £200k with full P&L control Management - Trained all new comers and provided line management to the team

• Full P&L & budget management• Creative development of advertising materials; Packaging, AV, Digital and Promotional material across product, brand and trade.• PR Agency management – Creating PR strategies and briefs (to include offline, online, digital & social) and designating the correct agency to work on a campaign, managing the relationship throughout including talent and licensors.• Social Media management - Fully conversant with various social media platforms, including: Facebook, Twitter, Vine, Tumblr, Pinterest, YouTube and Instagram. • Digital expertise – Responsible for producing solely digital campaigns with limited budgets for highly effective results, incorporating platforms such as Radium One and E-buzzing • Releases include: Jack Dee, The Returned, PLEBS, Vicky’s 7 Day Slim, Ross Noble, Jason Manford, Reg D Hunter, Dynamo, and Seann Walsh.Achievements• Vicky’s 7 Day Slim – best- selling debut celebrity fitness DVD of 2013• 85k units vs. 30k target which grew Universal’s share by 26%• Jack Dee – managed social and online PR campaign which led to BVA Award winning campaign • PLEBS – social and digital campaign that was one of the best performing Mediacom had ever seen. Youtube pre-roll delivered 204k views against 20k planned. Twitter delivered over 8k more engagements than planned. Small budget allocated with efficiently driven results.• Roy Chubby Brown – Engaging social campaign that involved his fans, encouraging them to enter a competition to create a tagline for his DVD sleeve, reaching 137k people. His Facebook following grew by 37k over the period it ran• Part of the digital working group, helping to organize and implement digital training sessions for the entire Opco business

Supported the Special Interest Marketing team in executing large integrated campaigns; creation of advertising materials, assisting with media buying, product research and competitive market analysis.• Provided administrative support; managing release schedules, supplying retailers with product information and creative assets to ensure correct title set-up and supporting key retailers with bespoke requests.• Responsible for establishing and maintaining relationships with licensors, creative and media agencies, approval of created marketing materials, artwork and facilitating requests.• Briefing creative agencies for packaging artwork, trailers and clips as well as producing product synopsis and trailer scripts.• Briefing external PR agencies for publicity campaigns to enhance ATL and BTL marketing activity and Media agencies on targeted consumer campaigns.• Organising and implementing retailer hospitality events for key customers at venues throughout the UK including Wembley Arena, The O2 and Glasgow SECC arena. Hosted successful events for a number of comedians including Michael McIntyre, Lee Evans, Kevin Bridges and Dara O Briain.• Established and developed strong relationships with entertainment venues nationwide in order to leverage promotional opportunities for product launches, negotiating and achieving cost efficiencies across the board.