Customer focused written content creator with market expertise in the bicycle industry. I'm a sustainability enthusiast, former educator and lifelong learner. Let's go on a ride sometime!
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Senior Copywriter, Brand VoiceWoomLansing, Mi, Us -
Senior Copywriter, Brand VoiceWoom Feb 2023 - PresentAustin, Texas, United States• Final reviewer of copy across all platforms: Email, SMS, FAQ, site updates, blogs, digital and print ads, press releases, product descriptions, external product listings, social media, user manuals, flyers, postcards, etc.• Blog content manager: research topics, interview subjects, assign blog posts to freelancers, collaborate with design team; write, edit, and revise blog copy • Write copy direction for upcoming marketing and Ecommerce campaigns • Created and optimized Bike Finder Quiz that has generated over 40,000 responses and a 25% conversion rate• Adhere to a consistent brand voice that conveys expertise yet approachability • Kids’ bike expert: research new industry trends, technology, and competitors• Collaborate with third-party digital marketing agencies to optimize content• Work with videographer to produce informational video scripts and product tutorials -
Technical CopywriterWoom Feb 2022 - Feb 2023Austin, Texas, United States -
BloggerWandrer Dec 2023 - Present• Collaboration with Wandrer.earth founder to come up with engaging topics related to the platform.• Wrote long form blogs based on my own experiences using Wandrer. -
Content CreatorMod Bikes Oct 2021 - Feb 2022Austin, Texas, United States• Wrote, edited, published blog posts, articles, and troubleshooting guides.• Coordinated with marketing and design teams to illustrate blogs, articles and guides. • Created and distributed marketing copy to advertise company products and promotions.• Edited and proofread written pieces before publication.• Conducted keyword research and used SEO guidelines to optimize content.• Identified customers' needs and recommended new topics. • Collaborated with the marketing team to create copy for ads, social media posts and campaigns.• Monitored brand competitors' online activity and messaging. • Researched electric bike industry-related topics.• Revised the user flow for homepage navigation, help center and support pages. -
Written Content SpecialistWoom Bikes Usa Mar 2021 - Oct 2021Austin, Texas, United StatesAs the Written Content Specialist at woom, I wrote, edited and optimized content in a variety of formats, including knowledge based articles, blog posts, FAQ pages, product page descriptions and internal documentation. In this position I worked as a liaison between the marketing and customer experience teams. -
Customer Experience SpecialistWoom Bikes Usa Sep 2020 - Mar 2021Austin, Texas, United States• Assisted customers with product and order queries, warranty issues, and technical questions via phone, e-mail, chat, and video calls related to products sold through direct-to-customer online retail.• Contributed to being recognized as Helpscout’s #9 Ecommerce Company in 2020 based on customer happiness data.• Improved the content and scope of the available resources for customer needs including the website and help center. -
Elementary School TeacherHarmony Public Schools Aug 2017 - Jul 2020Taught English and Social Studies to classes of 20-30 students from diverse backgrounds, 50% English as a second language learners. Used graphic features and simplified language to assist comprehension for complex topics, and created/procured exciting and humorous lessons to increase student engagement. Exceeded student performance goals on standardized tests. Corresponded with parents, admin, and students while maintaining strict deadlines and organization for lesson plans, grading, and student progress monitoring. Created a cross-indexed “TEKS guide” for other teachers to easily reference learning standards.Served as a technology leader by pioneering classroom tech within my school, i.e. Google Classroom, Plickers, and online curriculum resources. Facilitated other teachers' tech usage. -
Camp CounselorKidventure, Inc. May 2017 - Aug 2017Austin, Texas, United StatesFacilitated games, lessons, and team-building activities.Spent a week on an overnight camping trip with high-school age children.Led activities in rock-climbing, hiking, and kayaking. -
Delivery MentorFavor Delivery Oct 2016 - Aug 2017Austin, Texas Metropolitan AreaTrained over 200 new independent contractors in leadership role.Set a company-wide record; 42 deliveries/day.Advised innovative solutions to app based platform. -
Bicycle CourierJimmy John'S Dec 2012 - Apr 2016Syracuse, New York, United StatesImproved safety techniques for delivering large catering orders on bike.Utilized sales data to create projections and assist in making staff schedule.Pioneered bicycle delivery at Syracuse location and recruited 10+ bike messengers.Provided friendly, fast, reliable customer service in all weather conditions (over 20,000 bicycle deliveries). -
Freelance WriterSeo411 Oct 2012 - Apr 2013Worked remotely and communicated with management via email. Improved clients’ search engine optimization by researching topics and creating blog posts containing keywords. -
Customer Service RepresentativeCitizens Bank (Mi) Aug 2011 - Oct 2012Jackson, Michigan, United StatesEffectively communicated with clients regarding account status and other financial inquiries. Wrote an internal bank document for safety box deposit protocols. -
Summer InternUs Environmental Protection Agency (Epa) Jun 2010 - Jul 2010Philadelphia, Pennsylvania, United StatesReceived certification for ArcGIS (geographic information systems) training course.Assisted in delineation assignments in several Maryland watersheds.Researched economic valuation of ecosystem services for final report. -
Sustainability InternAlbion College Grounds Department Aug 2009 - Dec 2009Albion, Michigan, United StatesWrote procedural text outlining environmentally mindful campus ground keeping protocols after completing Michigan Turfgrass Environmental Stewardship Program certification. Advised best practices for the President’s Climate Commitment board.
Charlie Lanoue Education Details
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Economics
Frequently Asked Questions about Charlie Lanoue
What company does Charlie Lanoue work for?
Charlie Lanoue works for Woom
What is Charlie Lanoue's role at the current company?
Charlie Lanoue's current role is Senior Copywriter, Brand Voice.
What schools did Charlie Lanoue attend?
Charlie Lanoue attended Albion College.
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Charles Lanoue
United States
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