Charlie Ruby Baxter Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, Uae

London

Millennial Media is the leading global independent audience platform in digital advertising. Their video and rich media creative solutions, audience targeting and industry-leading technology helps brands connect to consumers in powerful ways through mobile. As an Account Manager, I managed some of the largest key media agency accounts at Millennial Media, who in turn have large global blue chip clients. I manage the campaign processes from initial bookings, launch process, brand and performance focused optimisations, daily client liaising and campaign analysis. I help clients find the best mobile solution for their brand and the best creative strategy within these.

London, United Kingdom

As an Account Executive, I sat within the Account Management team, where I was given the responsibility of independently looking after agency accounts after just 2 months.I developed key account management skills, including; developing and building client relationships, campaign management, analytical skills, understanding clients' KPIs and goals, and obtained a key commercial eye for how the campaigns would provide ROI for the brands.

London, United Kingdom

Ketchum Pleon is a global public relations firm, offering marketing, branding, and corporate communications services. I worked in the fast paced beauty brands PR team, on multiple P&G accounts including Max Factor, Olay and Pantene. I sourced and compiled the weekly coverage report for Max Factor, depicting the brands coverage across all media platforms and highlighting how the coverage endorsed the brand, called journalists with relation to events and coverage enquiries, and carried out other day-to-day ad hoc PR tasks.

Bournemouth, United Kingdom

Completed a 4 year BA(Hons) Marketing degree at Bournemouth University's Media School and was awarded a 2:1. In my final year I specialised in; Interactive Media Strategies and Brand Management.The Bournemouth University Media School is the UK's only Centre for Excellence in Media Practice (CEMP).

London, United Kingdom

After three months in the company, I was promoted to an Innovation Researcher, where my role was to research current and emerging consumer trends within the retail and hospitality sectors. I turned this research into rich content case studies, which contributed to the company's main product and trend publication; The Global Innovation Report. This was used by their blue chip clients for innovation strategies, product development and trend insight. I also worked on bespoke research projects for clients, including; L’Oreal, LVMH, P&G, Virgin, Harrods, Sony and Nike. Established and built relationships with agencies and networked with industry bodies and clients.

London, United Kingdom

Whilst undertaking my university degree, I spent a year on placement working at a retail and hospitality trend forecasting company, where I started as a Client Services Co-ordinator.In this role I worked with and supported the client services team on their blue chip global client accounts, and regularly acted as a PA to senior members of the client services team.

Bournemouth, United Kingdom

Ba(Hons), Marketing, 2.1

The Bournemouth University Media School is the UK's only Centre for Excellence in Media Practice (CEMP).

Education record