I'm happy and grateful to say that I've recently started a new position as Digital Marketing Specialist at The Entourage!

At So Shall We, a digital marketing agency startup, I was focused on strategically growing my clients through organic and paid campaigns. My time at So Shall We was one full of learning and being trained by some of the best in the business which allowed an average of 6x ROAS for my clients. Through refining targeting parameters, and continuously optimising performance, I was lucky enough to work with clients such as local vets and nationwide charities, but also the likes of Manchester United FC and helped them sell out all three games of their United States tour in 2023. As well as this, I also aided reducing the CPA by 76% on high profile News Corp accounts for a variety of audiences using demographic and interest targeting/retargeting.

Thanks to my time in the digital team at Southern Cross Austereo, I was able to be at the forefront of the launch of the LiSTNR app and witness the digital audio realm explode to millions of listeners. Using dynamic ad targeting, such as weather, demographic and behaviour, I was able to bring a brand new audio experience to listeners.

During my time as a Traffic Executive at Southern Cross Austereo, I was able to provide the smoothest sound for listeners through precise ad scheduling and data entry. Liaising with content and sales teams around the country, I was able to understand client's goals, the target audience and specific requirements for supplied content.