• Manage the end-to-end digital marketing strategy with a focus on acquisition andgrowth through advertising with a plan to structure and hire a team through 2022.• Built a new social and search advertising ecosystem focused on platform optimisationand a test & learn strategy.• Launched a new analytics tech stack to show a transparent view of attribution andproduct use data to understand and improve user acquisition and retention.• New campaign naming system to properly organise and track data to see thecustomer lifecycle, understand sticking points in the advertising user flow and showclear reporting on growth.• Advertising analytics setup through API to Google Data Studio providing detailedanalysis. This allows for stakeholders to have sight on key tracking metrics and testresults from marketing initiatives.• Established new growth engine model and tracking metrics to give focus on where weare delivering strong growth and allowing us to adapt strategy from validatedlearning through advertising insights.• Currently working on a re-brand with external team focusing on tone of voice andvisual direction for the company.• Also covered: UX design and user flow in app, website re-design and messgaing, adcreative and copy writing.

• Lead on large growth marketing project for Loopcloud. Defining the technical set up, strategy and implementation to improve conversion rate and acquisition cost.• Ecom marketing setup, strategy, analysis and implementation for key clients: Run The Jewels, Fat Possum, Arts & Crafts, Cherry Red.• Working on large album release campaigns running the entire advertising strategy and planning, along with digital creative initiatives.• Deep knowledge of attribution advertising campaigns and eco-system structure for quality results.• Technical CRM planning and experience working with Anjuna Beats on a large migration project with a complex inter-brand set up using Active Campaign.• Expert in Google Ads, Google Analytics, Facebook Ads, Google Merchant Center, Google Tag Manager, Google Data Studio.• Manage junior staff on project basis, working on development of technical and practical skills within the company.• Whilst at the company, I was previously exclusively working with AWAL, overhauling the internal structure and managing the digital media strategy for over 50 global projects: Including Lauv, Pet Shop Boys, Little Simz, The Kooks and Kim Petras to name a few.

• Restructured & expanded digital team. Hired two new reports in differing roles to support UK and International marketing team on artist campaigns• Headed up UK digital team that includes three direct reports• Accountable for campaigns including, but not limited to: Content strategy & creation, SNS management, eCRM, display & social advertising, website (build+management), optimisation and analysis across all aspects.• Collaborate with communications manager on Believe's online presence and strategy: Including print, digital media, B2B & B2C events, and corporate social accounts - socials managed directly by digital team• Advise and actively run social accounts for Queen. I worked closely with management and Fox on the blockbuster film 'Bohemian Rhapsody'. The Instagram account grew by 150% to 1.9mil in first two months of taking over accounts• Built up in-house equipment and team abilities to create content for both still & moving visuals that are used on corporate and artist campaigns• Restructured campaign initiation process so all key marketing plans and data development are all in place prior to starting campaigns• Advised wider Believe group on digital strategy for distribution client campaigns and international local signings

• Plan, execute and manage digital strategy for selected [PIAS] repertoire and provide sound good practice consultation to artists, management, labels and [PIAS] UK & International marketing team.• Accountable for Campaigns including, but not limited to: Content strategy & creation, SNS management, eCRM, display & social advertising, website (build+management), optimisation and analysis across all aspects.• Currently developing centralised best practice and creative concept documents to inspire digital first campaigns.• Working with the creative director to develop in-house content tools. This offers labels & artists additional and cost-effective options.• Collaborate with marketing teams and artists to establish campaign KPIs and drive fanbase communities and social numbers for both labels and artists.• Introduced new digital report structure to encourage insight analysis and expand marketing teams knowledge when working campaigns.• Started digital newsletter for marketing team and external labels that focusses on practical and usable knowledge.• Management of the Digital Strategy Assistant - also in previous role.

• Launched internationally successful campaigns. Including top 5 records in multiple markets that achieved platinum + gold awarded albums.• Moved social advertising internally on global level to consolidate data and analyse in real time for optimisation.• Manage budget and creative for PPC, display & social advertising campaigns internally and with external agencies.• Directly hiring and managing Apprentice and/or Interns

• Managed and executed the strategic plans developed with multiple stakeholders• Proposed and applied new internal digital advertising structure and introduced affective new strategies including retargeting, pre-rolls, search & social ads.• Established effective new strategy for business social accounts and website.• Developed internal digital advertising setup and introduced affective new strategies (retargeting, pre-rolls, search marketing)

• Assiting SNS and eCRM across high profile campaigns• Online asset creation and delivery• Providing analytical reports across multiple web properties• Writing articles for internal digital newsletter• Developed ideas that increased business Twitter following by over 100%• Worked on eCRM + eCommerce campaign that generated over £50k from one email• Started as Intern. Promoted to Assistant

Events management and DJ hire company based in Bath.• Received start-up capital from university through business plan competition• Generated over £5,000 profit. Most financially successful project at university• Design & branding• Creating & delivering marketing strategies• Control of expenditure & revenue streams• Management of SNS and increasing database

Key member of an events management team appointed to run university music events on a weekly basis including a one-off featuring a high-profile artist.• Increaseweekly customers and revenue• One-off live music event at 700 capacity venue• Sell-out evening, rare for the venue• Helping to organize technical teams at events (up to 35 people)• Sales and marketing prior to events