Charlie Breit Email and Phone Number
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My passion is conceptualizing and redefining how brands deliver value, serve evolving customer needs and re-imagine how businesses connect, engage and interact with their customers. Success starts with your customer and building an experience for them that is easy to use, intuitive and provides value. Your brand is ultimately the perception of your customers as they engage with your experience, products, services and people. Great brands are driven by being customer obsessed, data driven and reinforcing your brand’s beliefs throughout – from your advertising to your products and services to every experience.Leadership: Over 23 years experience working in product, marketing, e-commerce and strategy with over 14 years experience with direct reports. Strategy leader at Fortune 100 companies: Allstate & Northwestern MutualStrategy: Develop and drive business strategy to deliver growth, improve returns and support enterprise services strategy to innovate, integrate and enhance protection value delivered to customers; Work cross-functionally with Square Trade, Info Armor, Arity, Avail, Answer Financial, Allstate Dealer Services, and enterprise Allstate; Support growth initiatives with partners GM, Verizon, T-Mobile, Walmart, Sam's Club, AARP, and LyftInnovation: Drive product, customer experience and go-to-market strategy transformation to deliver greater customer value, open new markets, produce growth and reduce cost structure; Launched simplified Roadside Flex product platform in 2019Branding: Lead branding transformation for Allstate Roadside in 2019, SurePayroll in 2016 and key leader for enhancing brand narrative and experience for Northwestern Mutual in 2015Digital: Drive roadside digital experience strategy, which received A+ in Corporate Insight's P&C Monitor (top rated experience) in 2019; Launched a new SurePayroll.com (2016), NorthwesternMutual.com (2014) and Allstate.com (2013)Optimization: Improved Allstate Roadside marketing returns and product sales by 36.9% over prior year, and reduced marketing spend by $1.5M in 2022 by revamping marketing strategy and enhancing digital experience; Drove 27% YOY growth in direct channel sales at SurePayroll in 2016Branded Content: Produced and co-wrote "The Lines" web series as part of Allstate Teen Safe Driving program in 2011
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Allstate Roadside - Head Of Product Innovation, Marketing And StrategyAllstatePleasant Prairie, Wi, Us -
Assistant Cross Country CoachTremper High School Aug 2024 - Present -
Allstate Roadside - Head Of Product Innovation, Marketing And StrategyAllstate Aug 2016 - PresentNorthbrook, Il, Us• Improved sales by +36.9% over prior year with reduced spend by $1.5M in 2022 (+28.9% in 2021).• Direct business strategy to improve cost structure, develop new verticals and drive growth.• Drive product innovation strategy to reinvent roadside to deliver increased customer value.• Develop/bring-to-market new product and digital capabilities to support growth initiatives.• Lead business unit marketing strategy to increase market share and improve marketing returns. • Direct CX/digital strategies to enhance experience & improve differentiation within marketplace.• Build relationships internally and externally to gain alignment & support for key initiatives.• Drive strategic partnership development across internal and external businesses.• Member of Roadside Services Senior Leadership Team; Report to Allstate Roadside President.
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Board Member, Vice ChairVisit Pleasant Prairie Dec 2019 - PresentPleasant Prairie, Wi, Us -
Vice President Of MarketingSurepayroll Jul 2015 - Aug 2016Rochester, New York, Us• Increased growth in direct channel sales at SurePayroll by 27% YOY in 2016.• Drove marketing strategy to increase market share in small business and household segments.• Developed and grew direct customer channel for payroll product and services.• Re-imagined brand and narrative to improve awareness and differentiation within marketplace.• Directed CX and digital strategies to enhance shopping and product research experience.• Grew analytics/data capabilities to provide insights to drive innovation and optimize spend.• Enhanced marketing technology to improve customer engagement & relationship management.• Developed marketing talent and grew team to exceed direct customer growth targets.• Directed communication strategy including public relations and crisis management.• Built relationships and partnered across enterprise to gain alignment & support for initiatives.• Advocated customer-centric thinking and was a key contributor to enterprise business strategy.• Led Marketing team and member of Senior Leadership Team. -
Director Of Digital MarketingNorthwestern Mutual Feb 2014 - Jul 2015Milwaukee, Wi, Us• Directed digital experience strategy to maximize consumer/client engagement across channels. • Adapted brand narrative for digital to communicate beliefs, grow awareness & drive acquisition.• Supported development of integrated advertising campaign for TV and digital platforms.• Co-directed enterprise initiative to enhance experience across customer journey. • Developed and led digital marketing strategy to increase traffic and drive lead generation.• Secured Executive Team support and enterprise alignment for consumer marketing initiatives.• Developed consumer marketing talent to better position team to achieve marketing goals.• Drove mobile experience enhancements and digital innovation to drive competitive advantage.• Guided SEO, paid and local search strategies to increase organic traffic and leads from digital.• Re-imagined social media experience to better deliver value and support deeper relationships.• Grew insight and analytics capabilities to develop true VoC and support data-driven decisions.• Delivered new capabilities such as SiteCore CMS to support enterprise business strategy. • Guided GTLD exploration, strategy development and launch of branded GTLD.• Member of Marketing Leadership team leading Digital Marketing team with five direct reports. -
Senior Manager Of Digital MarketingAllstate May 2007 - Feb 2014Northbrook, Il, Us• Directed digital marketing strategy to improve experience and engagement across channels.• Guided digital platform redesign strategy to improve experience on mobile, tablet and desktop.• Served as customer experience advocate supporting digital initiatives across organization.• Translated emerging trends into business opportunities and defined strategies for executing.• Analyzed insights, identified and delivered new capabilities to improve digital experience.• Gained support and alignment with teams across enterprise on digital marketing strategy.• Led brand content publishing strategy for sites such as Allstate.com and Miallstate.com.• Directed segmentation and targeting strategy to improve relevance and effectiveness of content.• Led information architecture, design and usability research activities for digital platforms.• Directed optimization strategy to improve experience and conversion for all digital channels.• Led user generated content and online word-of-mouth strategies including ratings & reviews.• Led digital tool strategy using video, animation and gaming to increase consumer engagement.• Directed and developed vendor relationships and manage program and project budgets.• Led Digital Optimization/Innovation team in Digital/eBusiness Marketing with five direct reports.
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Independent ConsultantDigital Consulting Jan 2006 - May 2007• Assisted clients with developing their corporate web and email marketing strategies.• Performed marketing strategy analysis and created email marketing campaigns for AT&T retailer.• Developed and wrote email and web content including messages and graphics.
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Digital Experience ConsultantKraft Foods Jan 2005 - Dec 2005• Assisted with development of marketing strategy for promoting Kraft as an employer of choice.• Directed configuration and implementation of web applicant tracking system for corporate HR.• Created budget proposals, monitored expenditures, performed data analysis and reported metrics.
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Digital Product OwnerAssociation Management Center Aug 2000 - Dec 2004Chicago, Il, Us• Directed web, email and e-commerce marketing strategy for clients.• Led web development for clients including launching CMS and e-commerce platform.• Guided personalization efforts to deliver and target digital content to unique audiences.• Identified, researched and launched new products and technologies to improve client websites.• Developed content, performed site updates, conducted data analysis for client websites.• Consulted clients and provided digital support by assessing needs and determining solutions.• Guided corporate e-commerce marketing strategy & development of e-product portfolio offering.• Managed relationships with third party vendors and project budgets on behalf of clients.
Charlie Breit Education Details
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Northeastern Illinois UniversityBusiness Administration -
Illinois State UniversityBusiness Administration
Frequently Asked Questions about Charlie Breit
What company does Charlie Breit work for?
Charlie Breit works for Allstate
What is Charlie Breit's role at the current company?
Charlie Breit's current role is Allstate Roadside - Head of Product Innovation, Marketing and Strategy.
What is Charlie Breit's email address?
Charlie Breit's email address is ch****@****ual.com
What is Charlie Breit's direct phone number?
Charlie Breit's direct phone number is +184734*****
What schools did Charlie Breit attend?
Charlie Breit attended Northeastern Illinois University, Illinois State University.
Who are Charlie Breit's colleagues?
Charlie Breit's colleagues are Kara Seeber, Mike Molitor, John Juckniewitz, Ana Zavala, Mba, Kimberly Root, Danielle Boswell, Hoar, Sherri.
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