Industry mobile-in app veteran, in a previous life built and ran WBTV, Scopely, and TextNow's ad business.Co-founded PubRev+ to make positive impact across the mobile in app industry and the world at large. PubRev+ is a one of a kind games studio, social causes advertiser and growth marketing partner.In 2021, we built the world's first philanthro-game, Rebuild Ukraine, to raise money for World Kitchen and Save The Children, on the ground organisations that are having significant effect in Ukraine. Our app was featured in Venture Beat and at conferences worldwide.Our CTV technology engine has delivered campaigns across the US to further positive causes, such as voting rights, climate justice, the Equal Rights Amendment, universal healthcare and many more.We have partnered with some of the largest publishers on ad monetisation, product, engineering and growth, and on average increase our publishers' revenue by 3x during the first 12 months (often in the first 3 months). We have a full stack service of experts, engineers and techology to help you grow your apps. Ask us about how we can help!Culturally, at PubRev+ we strive to work for something more than ourselves. We are parents, educators, artists, entrepreneurs, digital experts. Skills can be learnt - but who you are, and what you stand for comes from somewhere else. We understand that by helping to make global mobile advertising more effective, we can not only directly improve revenues for publishers, but more broadly positively affect popular culture. Above all we are socially conscious individuals who want to create something amazing so we can give back and help more people be happy. Come and read about how we make our apps, and our vision to build apps to improve life around the world.

Castell Media is a digital consultancy, content production and philanthropic company whose mission is to produce an environment where its clients can create powerful and timeless art that will move the world forward.I developed and teach my original class "Project Management for Musicians" at The Songwriting School of LA - showing artists how to set targets, plan and implement their strategies like project managers.I developed the "I Can Change The World Project" to bring children and hit songwriters together, to create great, socially conscious music.I advise the Schiff4Congress campaign on social media best practices, to help Congressman Schiff grow his social media presence and brand identity.I work with a number of artists to help them improve their branding, and social media presence.

I led digital ad buys and strategy, and email marketing automation for Tatiana Matta's campaign.In 2018 Tatiana Matta ran as a congressional candidate in CD-23, against current House Minority Leader Kevin McCarthy.

As TextNow's first ad operations hire I was responsible for 82% of the company's revenue. Within my first year, I was able to grow the ads business exponentially, doubling ARPDAU and adding 30% uplift to the company's overall revenue. In my first two months I added $1.2M of uplift to the ads business through tech hygiene and server side optimization.I developed and executed our monetization strategy to add and A/B test new, non disruptive, inventory; optimize our Ads Engine; A/B test frequency capping and refresh rates; and bring in new and innovative ad products. Working with our growth team of engineers and data scientists, we have grown TextNow's ads business and ARPDAU to be consistently 1-2c per day above the market. About TextNow:The telecom industry has far too long been dominated by the big, the bureaucratic and the unimaginative. Now is the time for someone to take this industry on with something better.TextNow is changing the industry by providing what others cannot - a better user experience, better customer service, continual innovation, and most importantly – transparent pricing.

Scopely, the leading touchscreen entertainment network, creates top grossing genre-defining games for both casual and core gamers with world-class development partners.Recently named the #2 fastest growing tech company in America, Scopely’s explosive growth is fueled by expertise in game design, live services, marketing, analytics, business development, advertising and more. Scopely brings together the brightest minds across gaming and entertainment to ensure great gameplay experiences for millions of players around the globe.

-Helped build the first ever mobile advertising network for Warner Bros, running on TMZ, Ellen and Extra, adding over $2M in incremental in the first year. Established a structure for network 100% SOV buys, bringing in over $150k in incremental revenue the first year of operation.-Hand picked all third party networks and negotiated all deals for the studio. -Was the de facto mobile advertising expert for the studio; advised all departments on SDK integration, business development strategies and the mobile advertising landscape.-Acted as Product Manager, Revenue Operations, Yield Optimization, and Mobile Advertising Strategy Lead for WBTV’s mobile products-Technical mobile project management: including writing PRDs, wireframes and design, application development, advertising SDK integration, and deployment to iTunes and Google Play store. Launches include TMZ iPad (reached #2 for Top Free iPad Apps in the iTunes Store with over 100k downloads in the first five days) and Ellen’s Know or Go (reached #8 in Top Game Apps).Handle budgets, third party contract negotiations, product marketing and promotions, providing analytics and sales materials, and acting as internal spokesperson for mobile strategy.

•Product manage high end web tools, eg. CMS, CRM, Blogs, SEO, video archive, company social networks, employee admin tools.•Head of Sales and Marketing for North America: all client facing responsibilities, identifying client needs and project manage company’s marketing campaigns. •Business Development, helping to increase company’s revenue streams and diversify client base.

•Product Manager, Fantasy Date: Fantasy Date is an interactive dating game, offered through Sprint PCS. It is in the top 15 best performing video products on the Sprint deck.•In charge of performance of product: implementing product roadmap, increasing revenue, all marketing, sales, and business development. In charge of monthly production, all technical integration, all contract negotiations.•Project manage all operator launches (eg. 3 Australia, Telstra, and Orange UK). Lead a team of 5 for launch and supporting marketing activities.•Head of Video: Mocondi has over 200 international channels and manages over 30 mobile portals.•In charge of acquiring Mocondi’s video offering; lead a team of 6 sales executives; identifying new video trends and client needs, sourcing and securing new clients, all contract negotiations.•Clients include: Telmore (Denmark), H3G Italy, Vodafone Malta.

•Founded the company in November 2004. Critical Contents is an award winning short content acquisition and production company•Acquired the company’s short film and music video library. Created a stable of over 60 directors for the company and over 200 titles.•Brought the company as distributor into 5 continental territories.•Developed and produced all new products, handled to-market digital delivery, including xhtml/Wap and html (m and e-commerce) and to all mobile, web, IPTV, digital specifications.•Head of Production; produced and directed all productions and ran on set crews of 40 people. •Head of sales; sourced, secured and negotiated all contracts.•Clients include Yahoo, AOL, iTunes, Virgin Media, Sony PSP, Tiscali, 7 digital, Mango, Mobile Media, ROK, Shanghai Media Group, T-Mobie, Vodafone.-in 2005 partnered with music production company and independent label, Tough Cookie to produce live video productions of international music acts (Muse, Corinne Bailey Rae).

Web production, music journalism and video journalism. Co-ordinated live music shows and productions.

TV production - documentaries