As band manager I'm currently organising rehearsals, booking gigs, responding to inquiries/preparing quotes, developing/managing our website, and planning/implementing our marketing activities. In addition I also perform with the band - Trumpet, Harmonica and Vocals (though not all at the same time...).

In my spare time I have been known to engage in Web Development, PPC and other digital projects such as content creation as a way to further my own digital knowledge and skills. Currently supporting the Camden & London Liberal Democrats with small media campaigns.

In the GE2024, driven by my passion for tackling climate change & other major challenges facing our society, I ran as the Liberal Democrat Candidate against Keir Starmer in Holborn & St Pancras. I used the opportunity to further develop & exercise skills including end-to-end integrated Campaign planning & execution, press engagement, fundraising, social media advertising, copywriting, design & video production, volunteer management & public speaking. Key Achievements:• Raised enough money through events, networking and fundraising calls to cover the entire cost of my campaign. • Generated 10+ pieces of press coverage including 3 full feature articles in the local press. • Delivered paid social campaign with £0.04-0.05 cost per 15 second views - delivering over 33k 15+ second video views for <£2k - covering key policies on Climate Change, Housing, Health and Political Reform. • Applied 3 tiers of targeting in different wards within the campaign (none, digital only, digital plus leaflets) to understand the impact of digital ads on voting, to provide learnings for future campaigns. • Engaged and motivated a small team of volunteers including some entirely new to the Lib Dems.

This team was focused on making sustainable choices easy for consumers, powered by digital solutions. My primary project is focused on activating the global Influencer community in support of Sustainable living by (i) developing an innovative digital solution to support & engage the creator community and (ii) building a cross industry coalition of partners including leading businesses, Creators & NGOs to drive the programme. Key achievements:• Developed the concept for an innovative, AI-powered digital solution ultimately achieving the buy-in of multiple external organisations & businesses - as well as Unilever C-Suite stakeholders. (POC currently in development).• Led the development of a new cross-industry coalition from scratch – including major tech companies, global brands, leading sustainability creators, and Climate focused NGOs. • Generated press coverage for our project during New York Climate week 2023 by delivering bespoke research (and the associated press release), while also coordinating panel events at New York Climate week & COP28. See sample coverage here: https://sustainablebrands.com/read/behavior-change/unilever-study-influence-influencers-sustainable-behavior-change

Overall responsibility for Hair Category Digital ecosystem including all brand websites, connected packs & beauty tech. Managing a core team of 4 plus extended team of 3rd party developers, data scientists and other partners, I instituted clear overarching targets, and we followed an iterative quarterly cycle of development & review allowing us to adapt & prioritise as needed to deliver our goals. Key Achievements: • Led development of a market leading personalised hair care experience incorporating user provided inputs, environmental data, computer vision analysis, & predictive modelling to assess user needs and recommend products, content & hair styles – proven through IPSOS Study to drive purchase intent & increase Media ROI.• Developed a market leading Virtual Hair styling Experiences, leveraging computer vision & AR. Launched in Philippines as part of a full-service hair care chatbot (4.5/5 avg. rating). • Developed methodology to quantify financial value of the digital ecosystem, used to set & measure OKRs, make strategic choices & develop business cases – as well as communicate our output more clearly to finance & senior leadership.• Created cross-functional squad to drive holistic approach to beauty tech – including Hair Digital, Beauty & Personal Care tech, Hair R&D, Digital R&D, the Unilever Foundry and Dove/Skin Care teams: de-duplicating our work and driving best practice in the business.

Leading the development of an end-to-end data strategy for the Hair Category – including audience strategy, mar-tech deployment, and advising brands on best practice (including TRESemme, Dove, Sunsilk, Nexxus, Clear, Love Beauty Planet). I also led the personalisation workstream – leveraging new technologies & data to create compelling consumer experiences designed to educate, inspire, or entertain.Key Achievements: • Creating the global Hair Category Data strategy and providing training & thought leadership to the wider business. The Global Media team used our Strategy as a “best-in-class” example. • Leading the creation of machine learning algorithms to enable personalised product and content recommendations for consumers. • Leading the development of chatbot for All Things Hair - with features including Q&A, Hair style recommendations and Hair care recommendations. • Creating the business case and strategy for the Unilever wide deployment of Connected Packaging (working with cross functional squad and including Unilever C-suite engagement).• Led the development of a DTC Personalised Haircare experience including development of new personalised hair product range (project cancelled due to Covid).

As digital manager for Bel UK I was responsible for developing & landing customised digital strategies for 5 local brands (Babybel, Laughing Cow, Boursin, Leerdammer & Port Salut) as well as leading two cross functional projects: improving online grocery sales and the internal digital transformation of Bel UK. Key Achievements:• Overhauled the digital ecosystems for 5 brands, delivering significant progress against a suite of 60 CX & digital health metrics - taking the average score from 40% to 70% (+75%).• Delivered 21 media pilots, 81% of which delivered on their KPIs and all of which generated clear learnings and recommendations for the business. • Collaborated with Brand teams on delivering successful media campaigns including Leerdammer “Man of Goed Taste” which showed significant brand uplift across Ad Recall, Message Association & Purchase Intent. • Overhauled content production to deliver +43% volume of assets for the same budget, through a mix of supplier changes, improving ways of working, and utilising Influencers/PR. • Implemented full suite of Martech solutions from scratch to provide in-depth analytics & content/platform management across social, websites, CRM, search & ecommerce.

My role in the Dove Digital team involved variably leading or supporting the development of strategy and best practice principles across all digital channels, as well as creative work. In addition my role included managing relationships with both our global category teams & local market teams – educating, advising & influencing. Specific projects / areas included: - Driving eCommerce best practice - Delivering a video content strategy for Dove- Consolidated the overall content strategy for Dove - pulling together various different work streams- Revamping general ways of working within digital for both global & local brand teams- Project management of mass content production for new Dove website

Working in the Global Marketing team helping Unilever to 'craft brands for life'. My focus was on how we use digital channels internally to effectively communicate with and engage nearly 8000 Marketers around the world. Specifics included managing & advising on: web developments, engagement with our internal social/collaboration network, website & social analytics, quarterly/annual reporting, and various other roles/responsibilities as they come.

Display advertising and content seeding campaign manager - running highly targeted campaigns on relevant niche sites.

Main Responsibilities: Initially an internship which developed into a full-time role, I was given responsibility for devising and implementing social media and PPC campaigns which included dealing directly with current and prospective clients as well as graphic/web design and website managementKey Achievements:- Built social media databases of up to 2000+ relevant individuals- Learned HTML and CSS from scratch (self-taught) and built a new website for a division of Indigo Sky Digital - Indigo Sky Music - Developed my knowledge of email marketing, SEO, PPC and viral marketing.

Main Responsibilities:As a promoter, I sourced and booked artists, devised supporting social media and email marketing campaigns and ensured that the events were project managed effectively.Key Achievements:- Creating a unique brand – ReDiscovery Music- 60% of events made a profit – the bar where I hosted most of my events were willing to retain me at a time when they removed all other promoters.

Main Responsibilities: One of a team of six Sabbatical Officers, we were jointly responsible for the general management of the Union which included staff management, chairing meetings/committees, financial control and sourcing of goods and services. My specific tasks included ensuring responsive customer services; managing communications and marketing activity; managing the media and dealing with press releases; membership engagement; directing the commercial services (i.e. bars, cafes and shops); managing all Union events; and ensuring the Union was run in an environmentally and ethically sustainable manner. Key Achievements: - Devised a marketing strategy for the Union’s General Meeting which resulted in a 300% increase in attendance year on year. - Ran an Annual Charity Concert which raised over £2000 for a local AIDS Charity and laid the groundwork for improvements the following year which saw an increase in attendance of approximately 100%. - Created, passed and implemented UCL Union’s first all inclusive Sustainability Policy which made a significant contribution to UCL being awarded its first Bronze Sound Environmental Impact Award by the NUS in the following year.

Key Responsibilities:- Managing the 15 strong committee, ensuring everyone fulfilled their designated role - Promotion/marketing of the Society and its events- Event management- Membership engagementKey Achievements:- By adjusting the way the Society presented itself and expanding the range of activities available, membership more than doubled;- Managed two Bloomsbury Theatre productions in the space of a week – a feat no other student society had attempted before or since (The Bloomsbury Theatre is a professional 500 seat theatre owned by UCL). Both shows were a financial and artistic success.- Improved the financial management and control of the Society to such an extent that we were able to purchase a new PA system, support a society tour to Cologne and still leave the Society in profit for the first time in several years.