Out Professionals is the nation's leading nonprofit career-building organization for LGBTQ professionals. We host meaningful networking events and seminar/webinars that help advance the careers and improve the lives of the LGBTQ community.

ONLINE MARKETING | SOCIAL MEDIA | WEB ANALYTICS – Social Go To, New York, NY 2009 – PresentPrincipalFounder | SOCIAL GO TOFully integrated / managed online campaigns for the Metro NY real estate community. Our campaigns generate LEADS, build inventory AWARENESS and establish reputation ONLINE. Using a combination of SEARCH ENGINE OPTIMIZATION (SEO), PAY-PER-CLICK (PPC) advertising and strategic SOCIAL MEDIA MARKETING, our work enhances search results and gets OUR CLIENTS' website and real estate properties found.• Led a TEAM of Consultants / Associates to create SOCIAL MEDIA, STRATEGIC SEM, SEO, lead generation / cultivation strategies for PUBLISHING, E-COMMERCE, REAL ESTATE, HOME IMPROVEMENT, CONSTRUCTION; focused on reaching AFFLUENT MARKETS.• Developed SOCIAL MEDIA / FACEBOOK advertising programs; Highly-targeted, Successful: Lead GENERATION / brand AWARENESS.• Created WEBSITE (ground-up, online marketing business): authored CONTENT, developed VIDEO, edited MARKETING blog.• TAUGHT 5 Seminars on SOCIAL MEDIA MARKETING / STRATEGY to industry professionals.• Increased CUSTOMER CONVERSIONS by 130%; Produced 12 broadcast-quality WEB VIDEOS for advertising / landing pages.• Instituted online TESTING / Web ANALYTICS programs for all clients (continual testing, optimization, Web measurement).• MIGRATED Client from Unica Web Analytics TO Google Analytics.Additional Client Achievements in next listing (below)–––––––––––––––––––––––––––.

ONLINE MARKETING | SOCIAL MEDIA | WEB ANALYTICS – Social Go To, New York, NY 2009 – PresentPrincipalFounder | SOCIAL GO TOAdditional Client Achievements––––––––––––––––––––––––––• STRATEGIC ADVICE for a major PUBLISHING TRADE publication: Built its FAN BASE to 5,000+ within 4 months of Launch• Conceived / Executed MOBILE MARKETING CAMPAIGN to reach 30M Views on NYC SUBWAY SYSTEM in Q1 2012 for MOUNT SINAI:Conducted FOCUS GROUP Research / Managed CREATIVE DEVELOPMENT • Created a SOCIAL NETWORKING PROGRAM to leverage MOBILE MARKETING to reach “at risk” youth for a consortium of 5 major NYC AREA HOSPITALS• Optimized FACEBOOK BUSINESS PAGES for 15 Clients:Developed CUSTOM TABS / LANDING PAGES for PROMOTIONS / LEAD GENERATION / AUDIENCE CULTIVATION• Created VIRAL MARKETING PROGRAM for major AIRLINE PROMOTION resulting in 1M+ favorable BRAND IMPRESSIONS in a NICHE MARKET:Increased FACEBOOK INTERACTIONS by 516% / Grew FAN BASE by 31+%• Promoted the Release / Premiere of INDEPENDENT FILM:– Leveraged potential FACEBOOK Audiences with FACEBOOK ADVERTISING– Transformed CAMPAIGN for LAUNCH on iTUNES• Increased ROI 434% (FACEBOOK Ad Campaigns) using PINPOINT TARGETING of AUDIENCE SEGMENTS• Expanded FAN BASE by 917% / Expanded REACH by 8,781% / Increased AUDIENCE ENGAGEMENT by 2,644% in 2 months using FACEBOOK Strategic ADVERTISING / SOCIAL SHARING• Analyzed DATA to Identify NEW TARGET AUDIENCES to Increase ROI• Monitored KPIs (16 Clients); Analyzed INSIGHTS; Provided DATA-DRIVEN RECOMMENDATIONS• Interpreted / Authored ANALYTICS REPORTS (on monthly basis) for EXECUTIVE TEAMS• Installed GOOGLE ANALYTICS on 3 Client Websites: Developed GOALS / FILTERS / CONVERSION FUNNELS.

RSVP PUBLICATIONS, New York, NY | Tampa, FL 2004 – 2009Director of MarketingLed the NATIONAL SALES TEAM for publication reaching 11M+ AFFLUENT HOMEOWNERS (TOP 18% of homeowners in 125+ MARKETS, US and Canada). • Increased REVENUE by 153% in 1 year.• Achieved $1.2M in measurable REVENUE within 5 months of soft launch of RSVP PREFERRED ADVERTISER PROGRAM; Conceived / Spearheaded the DEVELOPMENT, included MyRSVP PORTAL with landing pages for each ad partner, promotional EMAILS / E-NEWSLETTERS; sales resource KITS.• Created a Comprehensive ONLINE LEAD-GENERATION PROCESS using PAY-PER-CLICK advertising (PPC), SPONSORED emails and QUALITY content; Developed 4 white papers to support SALES INITIATIVES and improve SEO.• Developed MARKETING MATERIALS to support / train for 125+ MARKETS; Produced 3 TRAINING WEBINARS.• Increased Quality TRADE SHOW LEADS by 360%; Developed New BOOTH DESIGN, strategic pre/during/post CAMPAIGN.• Championed Major REDESIGN / MARKETING STRATEGY for a national account website: MailToTheAffluent.com.• Primary CORPORATE SPOKESPERSON for 8 – 12 industry events / TRADE SHOWS annually.

TRIBE MEDIA GROUP, New York NY 1996 – 2004Vice President, Marketing | Principal – 6 direct reports / 2 divisionsCreative Marketing Services (COLLATERAL, DIRECT MAIL, WEB DESIGN) for Fortune 500s, mid-size companies, non-profits.Clients included: PFIZER Advocates, PHILIP MORRIS Youth Smoking Prevention (YSP), iLearn, CENTURY 21, KODAK / TECHNICOLOR•Provided TARGETED MARKETING to B2B and B2C organizations focused in the TRAVEL INDUSTRY by partnering with ADVERTISING, COMMUNICATIONS and PUBLIC RELATIONS agencies; Provided innovative DIRECT RESPONSE solutions.•Published an affluent lifestyle TRAVEL PUBLICATION; Generated QUALIFIED LEADS for 50+ advertisers INCLUDING: Government Tourism Offices, VCBs, Destination Management Companies, Accommodations and Tour Operators. •Built an Opt-in DIRECT MAIL / EMAIL subscriber list of over 86,000 gay traveler households FROM the GROUND-UP. •Oversaw Team DEVELOPMENT/ STRATEGY (4 client websites); direct-to-consumer MARKETING, FINANCIAL SERVICES, TOUR OPERATORS.•PRESENTED to Travel Industry LEADERS (7 consecutive years) at the International Gay & Lesbian Travel Conference.•Authored SALES / MARKETING COPY for array of products used in MULTI-CHANNEL CAMPAIGNS (online, print, direct mail).•Extensive MARKET RESEARCH to identify / sell to NICHE populations, INCLUDING: affluent travelers, high-income homeowners, college professors, travel organizations, parents, teens, gay / lgbt, and seniors.

Managed direct mail programs, including sales, design, and production for several shared mail program reaching affinity groups. Relaunched a shared mail program as a lifestyle publication, increasing sales 135%. Supervised an advertising sales staff. Organized company-wide participation at industry trade shows.