* Led user experience strategy and execution for the integration of ESPN+ and ESPN+ PPV content into the Hulu apps. Our challenge was to bring an event-based sports service into a traditional live TV experience, and to sell and serve live PPV content in the Hulu apps for the first time. This project has led to improved engagement and reduced churn for Disney bundle subs.* As product owner for Hulu's live TV product, led the launch of the Hulu's current Live Guide, with a goal of making former cable users feel at home while building an experience that sets us up for future live innovation. This was an instrumental step toward our continued sub growth and current status as the #1 DMVPD* Working with the recommendations team, led the design and execution of the Live Now collection on Hulu's Home screen, which provides personalized recommendations for live content to watch. Now drives a significant amount of hours for live Users.* Led the team that delivered a "skip credits" button to the end of programming on Hulu. We built an elegant solution that has led to happier users and increased view-through.* As product lead for Hulu's Dogfooding program, built out strategy and roadmap for making Dogfooding program simpler and easier than ever for users to participate in.

Right now, I'm primarily focused on search and personalization across FNG apps, working to build better experiences for discovering video content. I also lead our A/B testing and user research strategy for the product team, and I led a data-driven redesign of the Fox.com homepage. I've also been working to overhaul our authentication flow for cable providers for web and 10-foot devices.

I led product strategy across all of Ad Age's properties, including AdAge.com, Creativity, DataCenter and LookBook.I was the product lead on AdAge.com's total site overhaul, which created a much more beautiful and fully responsive reading experience on every device. Working with our agency, stakeholders and online team, I was involved from the earliest stages in setting goals, creating requirements, providing feedback on designs, managing the project's progress, stepping in occasionally to write code, QA-ing and finally queuing the entire thing for its successful launch. Previously, I've led on the product side in our first iPad app, an overhaul of our newsletter signup flow, a redesign for our CMS and many other projects.

Web producer who liked being the translator between our editorial and software teams, working to make news more interactive with all the resources at my disposal. Not a software dev, but got my hands pretty dirty.I led projects like our Super Bowl video web apps, a homepage redesign, content aggregation, our YouTube Channel leaderboard and many more interactive projects, quite often doing a lot of the design and development myself.

Writing and editing news and opinion regarding all aspects of music-branding, from its effect on the health of the music industry to the possibilities it holds for marketers to, perhaps most importantly, what effect is has on the way we interpret and consume music.

Planned, assigned and edited daily arts coverage for Iowa City area at student-run newspaper.