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Charlie is a successful international tradeshow, conference and seminar producer with a fondness for the “Experiential Marketing Business Model” winning several prestigious international event-industry awards. His expertise includes; Tradeshow, Conference and Seminar management and production; event marketing and sales, logistics and operations, conference program development and new event market/revenue opportunities. Globally, he is recognized as an event industry luminary; identified by The Boston Herald as "one of the most influential people in the tradeshow industry today.” Recognized by a Boston Magazine feature article for his “un-conventional wisdom.” India’s Experiential Magazine called him a “Global Industry Change-Leader.” He has graced the covers of Tradeshow Week and EXPO Magazine while numerous other U.S. and international business publications have sought his views/opinions such as The Wall Street Journal, New York Times, Forbes, Fortune and many others.HIGHLIGHTS• Successfully launched and produced numerous conferences and tradeshows• Successful entrepreneur with track record for growing businesses within businesses• Competent, skilled and focus-driven professional with experience in launching and expanding event-related businesses• Proven leader who has earned the respect of his team, partners and the industry as a whole• Expert product and market development experience• International Event Management and Development• Opening new international markets• Excellent sales and marketing management skills • Strategic Partner & Customer Relations
Ue Management
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Founder & CeoUe Management Sep 2008 - PresentPalm Beach Gardens, Florida, United StatesEvent Management Executive with significant international event production experience. Successful track record in building existing event brands and exploring new product/new market growth opportunities. Expertise includes: Tradeshow/Conference/Seminar management and production; event marketing and sales, logistics and operations, conference program development, new market/revenue opportunities. • Event Management Production and Development• Increasing international event market share and profits• Developed new event products that meet market demands; including tradeshows, conferences and seminars• Responsible for the development of conference content, tracks, sessions, speaker recruitment, logistics and operations• Successfully achieved revenue, productivity, and profitability growth; including exhibitor, attendee and sponsorship's• Developed event marketing and corporate strategy resulting in significant increases in attendance and exhibitors• Enriched external perceptions of the brand while growing market share• Assessed the profitability of existing products and service offerings• Developed corporate strategies for companies, tradeshows, conferences and seminars in a turnaround phase• Established strategic partnerships and joint venturesSpecial Recognition Massachusetts State Senate Proclamation Pirandello Lyceum 'I Migliori Award Winner Italia Unita "Man of the Year” Served on Massachusetts Lodging Association's (MLA) Stamas Commission
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Vice President Event Marketing And Sales3L Corporation Sep 2017 - Nov 2018Framingham Massachusetts3L Corporation is one of the world’s preeminent tradeshow and Event Marketing Services Company playing a critical role in assisting clients maximize their investment in all phases of “Experiential Marketing.” 3L is a newly formed U.S. subsidiary; responsibilities include launching the 3L brand in the US, opening new markets, and building a U.S.-based Marketing and Sales team.Responsibilities include:• The development of a U.S. corporate marketing strategy• Created strategic business development plans• Build a robust, active sales pipeline • Build a profitable and sustaining business• Development of high-impact lead-generation system and process• Recruitment of a comprehensive global sales and marketing team• Intersect marketing strategy with overall corporate strategy• Develop new markets and client relationships• Maximize company’s international market share and profits• Monitor event global market trends• Develop new products that meet market demands• Lead all areas of content generation and production across all media platforms• Establish competitive pricing strategies• Perform detailed strategic financial analyses -
Executive Director, Conferences & ExhibitionsMp International Pte Ltd Jun 2012 - Jan 2015Hong Kong, Asia PacificAs an Executive Management Consultant I was asked by MPI to carry the title of Executive Director, Conferences & Exhibitions. I led the development, launch and production of conferences and tradeshows for the Asian market.Responsibilities Included:• Launched several significant B2B and B2C events targeting emerging and growth vertical markets in a variety of industry sectors • Launched “Global Electronic Entertainment Expo” (GEEE!) a significant gathering of cross platform technology partners in the Video Electronic Gaming Industry• Launched “TECH-Sourcing Conference & Expo” an international event dealing with the challenges and opportunities of outsourcing mission critical software development• Negotiated Joint Venture Agreement with Quam (H.K.) Limited resulting in a major financial and investment conference and seminar for high net worth individuals in the Hong Kong market• Chosen to take over full responsibility to produce CARTES-ASIA, the world’s most well-known event dedicated to smart card technology and security• Produced new/successful marketing and sales campaign• Improved existing business by increasing profitability and customer satisfactionHonors Quamnet Outstanding Enterprise Awards -
PresidentUniversal Event Management, Llc Jan 2003 - Jul 2012Greater Boston Area• Led the development and management of tradeshows/conferences/seminars and client relationships resulting in millions of dollars in cost-savings for clients• Revised existing event product structures resulting in immediate increase in revenues and profitability• Responsible for building new global marketing and sales team• Provided front line strategic counsel for the execution of international event launches, such as: SGMA Spring Market and Memory Trends Conference and Expo• Responsible for managing multi-million dollar budgets and P&L management• Responsible for all event sales and marketing activities, budgets and sales targets• Responsible for all tradeshow-related logistics and operations• Responsible for the development of all conference content, tracks, sessions, speaker recruitment, logistics and operations• Multi-tasking management on an international basis• Spearheaded market research and development of business plans for launching 6 new tradeshows, resulting in launch of one of Las Vegas top ten shows of past decade (Tradeshow Week)• Produced award-winning tradeshows and conferences; U.S. and international• Effective in the implementation of “Best Practices” to increase efficiencies and profitability• Built and maintained long-lasting customer relationshipsHONORS• “STAR AWARD" (India)• "WOW AWARD" (India)• "2nd Largest Tradeshow Launch of the Decade/Las Vegas"...(Tradeshow Week Magazine) -
President & CeoIdg World Expo Jan 1998 - Jan 2003Framingham, MassachusettsIDG World Expo owned and produced some of the world’s largest and most significant conferences and tradeshows serving the Information Technology and Bio-Pharmaceutical Industry. Established the company as one of the world's largest and most innovative high-tech tradeshow, conference and seminar companies. Within five years, IDG World Expo had an event portfolio consisting of 168 tradeshows and conferences located throughout the world.• Launched new conferences and tradeshow products resulting in new and profitable revenue streams• Developed conferences and expo’s that met international market demands• Developed international marketing plans and policies• Established new/successful strategic partnerships and joint ventures• Assumed strategic and tactical leadership for all business operations• Responsible for all tradeshow-related logistics and operations• Responsible for the development of all conference content, tracks, sessions, speaker recruitment, logistics and operations• Developed and implemented Best Practices and Procedures for the company• Performed detail strategic financial analysis• Developed and successfully launched a new line of global vertically-focused IT events, including Macworld, LinuxWorld Conference & Expo, and Bio-ITWorld Conference & ExpoHONORS• (6 x's) Tradeshow Week 200• (2 x's) Tradeshow Week Fastest 50• (2 x's) Folio Magazine Bronze "Best Conference &Tradeshow"
Charlie Greco Skills
Charlie Greco Education Details
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Business Management
Frequently Asked Questions about Charlie Greco
What company does Charlie Greco work for?
Charlie Greco works for Ue Management
What is Charlie Greco's role at the current company?
Charlie Greco's current role is Founder & CEO.
What is Charlie Greco's email address?
Charlie Greco's email address is ch****@****ork.com
What is Charlie Greco's direct phone number?
Charlie Greco's direct phone number is +161775*****
What schools did Charlie Greco attend?
Charlie Greco attended Boston University.
What skills is Charlie Greco known for?
Charlie Greco has skills like Leadership, Entrepreneurship, Revenue Enhancement, International Business, Management, Product Development, Trade Shows, Event Management, Strategic Planning, Business Planning, Strategic Partnerships, Marketing Strategy.
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Charlie Greco
Computer Science Student At Grand Valley State University | Qa Automation Intern At MckessonUnited States -
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