I work with content creators, content distribution/licensing partners, and CTV technology platforms to design groundbreaking content strategies that deliver a unique streaming television experience, scaleable content monetization channels, and impactful advertising opportunities.

I'm currently focusing on content development, creation, and acquisition for CTV.

Conceive, develop, and consult creatively for innovative, must-watch unscripted TV formats for network television andstreaming services for award-winning executive producer (and my wife) Izzie Pick-Ibarra- Split my time as stay-at-home father.

*JUICE Mobile's parent company, Yellow Pages Canada, shut down US operations in 2018* 122% to combined revenue goal; exceeded annual goals for direct advertising revenue, client meetings and Request for Proposals (RFPs) generated.Increased Western territory Request for Proposals by eleven (37%) year-over-year through client acquisition and development.Worked closely with product, engineering and marketing to ideate, develop and release nine new ad products.Led a pod of two account managers, two ad ops specialist, and a creative specialist that supported the Western region.Maintained a thorough knowledge of advertising trends related to marketing technology, data targeting, mobile ad creative, digital media, and virtual/augmented/mixed reality.Collected and reported ongoing contact/sales activities through Salesforce.

Responsible for securing brand partnerships for integration within Dancing with the Stars: Digital All Access (second screen) on ABC.com, YouTube, and Facebook Live.Owned product design, definition, strategy and execution of all ad formats to prototype and bring the products to life.

Delivered 127% of revenue goal in 2015 while securing and/or deepening strategic partnerships with brands and Agencies of Record including Honda, Lionsgate, T-Mobile, PlayStation, Sony Pictures, Xbox and Toyota.Responsible for developing and leading strategies to maximize monetization of Flashtalking’s marketing technology solutions in the West Coast territory.Grew revenue by 47% with legacy partners by increasing awareness and adoption of Flashtalking’s mobile offering.Prospected and identified seventeen new mobile-only target accounts and led all acquisition activity. Managed West Coast team of seven sellers’ mobile revenue pipeline and achievement to $2 million goal.Worked closely with the EVP of Marketing, Director of Product and Sr. Director of Platform to shape product, market positioning, and sales materials for Flashtalking’s mobile offering.

Built West Coast agency business from the ground up achieving 135% to combined revenue goal.Established Celtra’s West Coast Agency Sales office covering Los Angeles, San Francisco, Seattle, Portland, Denver, Las Vegas, San Diego and Phoenix.Generated ad serving and creative services revenue by securing partnerships with media, creative, social and digital production agencies for brands including Mazda, Kia, Universal Pictures, Lionsgate, VISA, HTC, Activision, Wells Fargo, Google, CBS, Clorox, and Old Navy.Led a dedicated team of two account managers, one creative producer, two technical account managers, and one data analyst to design and execute account plans against our clients’ advertising strategies.Worked closely with Celtra Product Team to clearly communicate market feedback and client requests to improve our technology and to align more closely with our clients’ needs.Collected and reported ongoing contact/sales activities through Salesforce.

Promoted to Sr. Director after exceeding revenue targets: 128% in 2011; 118% in 2012 (higher revenue target). Opened MocoSpace’s West Coast office; designed and executed the go-to-market and territory sales strategy.Generated mobile ad sales revenue by acquiring and cultivating relationships with advertising agencies and leading brands including Universal Pictures, Paramount Pictures, Disney Studios, Sony Pictures, Ford, Honda, Kia, P&G, Kroger, Wells Fargo, and McDonald’s.Clearly articulated and established MocoSpace’s value proposition and differentiating factors while identifying relevancies to clients’ advertising goals.Led all territory development efforts including key account acquisition, account management, PR, and marketing.Hired and provided leadership, mentoring and development to one Account Executive and one Account Manager.Actively identified and developed new ad products and enhancements to existing products; working with the product, ad ops and marketing teams to bring new features to market.

Designed and brought USI’s Brand Agent product (chat bot) to market winning six-figure campaigns with Priceline and Toyota; achieving 140% of combined revenue target.Generated revenue by selling USI’s marketing services to media agencies and brands.Assessed channel sales opportunities, negotiated contract terms, and secured partner commitment.Collected and reported ongoing contact/sales activities through Sales Pipeline and Call Reports.

Grew revenue under management by 59% in 2005 and 32% in 2006; yearly book of business exceeded $25 million.Promoted to Global Account Manager; consistently exceeded revenue targets and placing amongst top performers in customer satisfaction surveys.Managed strategic account relationships for global, top-tier Yahoo! ad agencies and direct brands across EMEA and LATAM, including InterContinental Hotels, Dell, Toshiba, and Honda.Global team lead for Mexico, Argentina and Brazil, managing all key agency and brand relationships.Analyzed client success metrics, understanding different buying cycles, web site architecture and targeting parameters.

Received Seller of the Year Award 2003; 249% to revenue goal.