• Spearheaded the launch of an innovative online education platform currently in beta, focusing on user research to identify pain points and inform design decisions.• Developed a UI kit for a virtual reality coaching platform, ensuring a seamless and immersive user experience.• Collaborated with stakeholders to review features and data, creating comprehensive user flows and low-fidelity wireframes.• Created and iterated high-fidelity designs, submitting them as part of a design system.• Consulted on next-generation Social VR and Mixed Reality projects, as well as educational and scientific applications.• Gathered specifications from stakeholders and aligned them with end-user needs, enhancing project relevance and user satisfaction.• Utilized Jira to build epics and stories, contributing significantly to the Agile team's operations.• Delivered detailed wireframes and high-fidelity prototypes for proof of concept, demonstrating design effectiveness and feasibility.• Conducted extensive testing and bug reporting using Kanban methods to maintain high standards of product quality.• Engaged in benchmarking and data gathering to continually refine and optimize user experience.• Analyzed and iterated on UX and UI elements to ensure superior design quality and functionality.

LAB913 is a creative business that provides creative vision, digital design, photography, and print services. I retained many business relationships over my career.Recent projects include:• UX/UI for various projects• Business website design and marketing• Photography / Video Production • Business development for other passive income business ventures• Logo and brand development including digital and print collateral• UX/UI Consulting for an augmented and virtual reality company

• Revamped the DDoS system using Google Material Design, significantly enhancing the product’s usability and user engagement.• Advocated for the adoption of Agile/Scrum methodologies, leading to improved development and deployment processes.• Mentored team members in design best practices, UX and accessibility standards.• Conducted extensive user research and testing to understand user needs, which informed iterative design improvements.• Collaborated cross-functionally with engineering and product management teams to integrate user-centric solutions in the product development cycle.• Played a key role in a high-stakes project deliverable, ensuring the team met all timelines, budget, and quality specifications.

• Led research and UX design initiatives, including meetings, interviews with subject matter experts (SMEs), and workshops, which culminated in the launch of several successful products across different teams within the enterprise.• Worked directly with business stakeholders to define project goals and timelines, ensuring alignment with strategic objectives.• Established and refined processes within each team, guiding development through strategic project direction in an Agile environment.• Conducted user testing and benchmarking to identify product pain points and inform design solutions, utilizing data to validate design decisions.• Developed and delivered comprehensive user flows and high-fidelity prototypes with specifications for development, ensuring seamless handoffs.• Created and implemented a runway model for an AI Chatbot and Live Agent crossover, enhancing customer interaction and service efficiency.• Designed and integrated brand-aligned assets for a chatbot system into the company’s Visual Design Kit (VDK), contributing to a cohesive brand experience.• Led the integration of AI technologies in future platform updates, driving innovation and ensuring the scalability of digital solutions.

Onsite - The objective was to take over and manage all aspects of the business alongside the VP as the company was growing and launching new products.• Consulted with stakeholders to establish a strategy for product launch• Developed a chatbot landing page builder, defining requirements, implementing user flows, and iterating design and information architecture needed to support the vision• Managed, tracked, and led all design and creative execution on client web projects and unique chatbot experiences• Point person for all customer accounts, tracking projects from concept to completion and ongoing support• Prepared presentations & upheld all administrative duties• Organized company retreat and marketing event showcases• Executed new marketing strategies for our SAAS product pre-launch• Successfully launched the product

• Developed a Chatbot platform for agencies, digital marketers, and other conversational marketing entrepreneurs• Built out and executed upon marketing strategies to attract partnerships to deliver technical information for businesses that want to instantly add AI Chatbots to their business as a solution for anything from product inventory to sales funnels and FAQ's• Presented possibilities to prospects at tech conventions and private business events

As the Creative Director I lead and directed the creative department• Built and developed the company's new brand image and identity across all marketing channels• Designed all catalogs, retail store signage, and websites from concept to completion• Directed photography, and handled on-site production as needed• Designed and developed all marketing collateral• Refreshed rand assets • Discovered and implemented new processes to streamline efficiency

• Primary role applying user-centered design practices to create intuitive and compelling UX.• Collaborating with marketing teams, utilizing the research and transforming into design concepts that prove to be a continuous evolution and helping to successfully communicate those changes• Help to educate the team in the principles of good design• Pioneer the visual design channel on complex changes• Collaborate with the entire team of research, marketing, product management, engineering, and quality assurance teams to define requirements based on affiliate brand requirements• Develop, design and refine comps, conceptualize, wireframe, and design the experience of the product visualization and create prototypes• Create detailed UI specifications and mockups to communicate design intent for validation and implementation

• Served as the front line responsible party and primary liaison for internal stakeholders for key Photography projects• Worked with the Photographers, providing clear proposals, time lines and cost estimates to internal clients, and delivering strong creative guidance to production teams and clients in support of the clients’ defined project needs• Provided expert recommendations to internal clients that insure the project effectively communicates the brand message, business need, and exhibits the strong visual identity of Harley-Davidson• Responsible for maintaining communication on the assigned projects between the Photographers, Program Manager, Studio Coordinator and internal clients• Upheld and improved the standard processes defined for Creative Services and Harley-Davidson• Identified key messages and the best solutions for communicating those through the use of photography; providing strong direction to project teams; aligning the right resources on the project for success; effectively communicated project needs and status; and ensured project focus and viability; and actively pursuing new work

• Led creative execution on client marketing projects• Managed projects from concept to completion• Assisted on sales calls to drive vision and close sales. • Created concepts & collaborated with internal and external copywriters, designers and Web developers• Built relationships with vendors• Tracked projects• Mentored graphic designersProjects included multifaceted branding initiatives, campaigns, corporate identities, websites, capabilities pieces and related collateral. Additional responsibilities included photo direction, video storyboarding, press checks and daily use of time tracking tools to effectively monitor budgets.Key Achievements: • Converted the company from strictly printing and promotional products to a versatile marketing agency providing photography, video production, design, cross media marketing and web design• Directly contributed to the acquisition and retention of high level clientele• Created new revenue streams by finding additional ways to utilize existing equipment and suggesting new services• Ongoing pro bono work with youth athletic clubs, cancer awareness and other community organizations

• Designed and laid out articles and advertisements• Delivered 64+ pages of designed ads bi-weekly• Ensured advertisements were slotted properly for both ration and guaranteed placement • Ued FileMaker Pro and Adobe Creative Suite • Designed promotional collateral for upcoming issues• Design cover art for all publications

• Developed corporate branding• Conducted market research and developed strategies for high-profile clients• Coordinated projects to ensure deadlines and budgets were met• On-site Photography • A/B testing• B2B & B2C digital and print design