Charlie Ma Email & Phone Number

United States

•Assist in executing a multi-year, global strategy to increase direct licensing deals with music users by conducting legal and market research, relaying information to executives in comprehensive pitch decks•Decreased global sync administration errors through standardizing, for all world regions, definitions of common sync deal terms and executing relevant changes on WCM’s internal sync licensing site •Managed a collaborative project to create a “legal playbook” that aids the songwriter… Show more •Assist in executing a multi-year, global strategy to increase direct licensing deals with music users by conducting legal and market research, relaying information to executives in comprehensive pitch decks•Decreased global sync administration errors through standardizing, for all world regions, definitions of common sync deal terms and executing relevant changes on WCM’s internal sync licensing site •Managed a collaborative project to create a “legal playbook” that aids the songwriter signing process by identifying administratively burdensome deal clauses for the A&R team to avoid in negotiations•Created and implemented measurable objectives and key results for each WCM department •Reported industry’s legal and business developments weekly via newsletter to the SI&O team Show less

Los Angeles, California, United States

•Oversaw the recruitment process by interviewing applicants and evaluating writing samples•Contacted industry professionals and music business professors for interviews on various industry topics •Communicated with third-party editors on their progress and relayed information to editorial teams•Liaised with writers in the editing process, fact-checking sources, and correcting grammar and syntax•Wrote about fan monetization, catalog acquisitions, and digital licensing disputes

Los Angeles, California, United States

•Curated weekly focus track reports by collecting and analyzing streaming statistics via Chartmetric, Domo, and UMX for 10k artists. Added and dropped tracks based on metrics such as EX-US to total streams percent change and response to marketing campaigns. Included visuals on passive vs active streams, playlist add/drop, and top streaming countries. Provided insights on the organic growth of 10k tracks overseas and the effectiveness of promotional efforts through the reports•Presented… Show more •Curated weekly focus track reports by collecting and analyzing streaming statistics via Chartmetric, Domo, and UMX for 10k artists. Added and dropped tracks based on metrics such as EX-US to total streams percent change and response to marketing campaigns. Included visuals on passive vs active streams, playlist add/drop, and top streaming countries. Provided insights on the organic growth of 10k tracks overseas and the effectiveness of promotional efforts through the reports•Presented activation opportunities for Trippie Redd in the Chinese streetwear and hip hop live performance market to EVP of Global Marketing, Molly McLachlan. Optimized the artist’s Chinese social media accounts and initiated content rollout by working with PR agency East Goes Global •Devised overseas marketing plans for artists and optimized social media content with PR agencies •Served as a touch point between artist teams and distribution partner Virgin Music by relaying promotional efficacy across various outlets and communicating artist needs •Regularly worked with the press team to file social assets such as audio/video liners, transcribed lyrics, and maintained live links in the company’s online storage system•Assisted in the legal due diligence process to analyze the marketability of artists in foreign territories Show less

Beijing, China

•Performed six nights a week for 500+ guests, mainly playing hip-hop music with a mix of other genres•Devised, marketed, and hosted promotional events such as “Represent Your College Nights”•Hosted dance competitions in the hip-hop, popping, and breaking categories. Served as battle DJ to support judge solos and freestyle battles•Promoted events through word of mouth, social media, and various OOH marketing techniques

Beijing, China/Shenzhen, China

•Spearheaded talks with four blockchain rights management start-ups and one blockchain-based DSP on strategic investment opportunities for TME•Formulated and presented an in-depth report on the music NFT market, detailing the process of tokenization, major marketplaces, artists, and legal concerns to TME’s M&A department executives•Submitted a research report on ways to improve fan engagement and enhance the development of new acts for Tencent’s Idol competition and management… Show more •Spearheaded talks with four blockchain rights management start-ups and one blockchain-based DSP on strategic investment opportunities for TME•Formulated and presented an in-depth report on the music NFT market, detailing the process of tokenization, major marketplaces, artists, and legal concerns to TME’s M&A department executives•Submitted a research report on ways to improve fan engagement and enhance the development of new acts for Tencent’s Idol competition and management ecosystem•Established strategic investment talks with indoor cycling company Space Cycle to exclusively use TME’s music software for its training apps and workout playlists•Completed weekly Excel reports on trending apps with rising user engagement and download rates •Scanned, organized, and submitted overseas VC news to the analyst team on a bi-weekly basis•Wrote 20+ business research reports Show less

Beijing, China

•Coordinated two brand endorsement deals for content creators signed under Mountaintop•Assisted in managing a total of 15 content creators and tracked their media engagement across three multimedia platforms •Drafted and shot 20+ skits •Conducted weekly scans of emerging talent/content creators on Tik Tok and video platform Bili Bili

Beijing, China

Music Industry, Music, 3.98

Activities and Societies: USC Journal Of Music Industry, Phi Kappa Phi Honors Society 8X Dean’s List

Education record

Activities and Societies: Varsity Hockey, AP Scholar with Distinction, High Honor Roll, Dorm Head, Student Activities Committee, EDM Club

Education record

Activities and Societies: Senior Class President