Launching Be Addressable with Rachel Hall, the UK’s first specialist addressable media agency. I'm going to be Strategy Director. Be Addressable launches with a number of clients, including Airband, an innovative broadband provider that previously worked with the team and won the Thinkbox TV Planning Award for best use of a small budget in 2022.We’re taking a consumer centric approach to emerging addressable media opportunities. Our data products unlock how to reach them and execute campaigns targeting active consumers through addressable and hyper-local media, allowing a different dialogue between brands and hard to reach customers.Be Addressable has recruited Paola Orioli as Client Director, she previously worked at Pintarget and was a client manager at The Specialist Works.

WORK IT OUT is a marketing consultancy for early stage ventures. We create and deliver growth strategies for start-ups and scale-ups. www.workitoutmedia.comWe use sophisticated data products to identify core customers and provide deep insight into their behaviour and consumption patterns. We turn this insight into an acquisition strategy that matches the business plan. We then test and execute the acquisition strategy through a series of partnerships with media owners, content developers and data specialists.We are specialists in developing proven customer acquisition and retention strategies, we test strategies on limited budgets that can be used to build a successful business.