Co-Founder
CurrentLaunching Be Addressable with Rachel Hall, the UK’s first specialist addressable media agency. I'm going to be Strategy Director. Be Addressable launches with a number of clients, including Airband, an innovative broadband provider that previously worked with the team and won the Thinkbox TV Planning Award for best use of a small budget in 2022.We’re taking a consumer centric approach to emerging addressable media opportunities. Our data products unlock how to reach them and execute campaigns targeting active consumers through addressable and hyper-local media, allowing a different dialogue between brands and hard to reach customers.Be Addressable has recruited Paola Orioli as Client Director, she previously worked at Pintarget and was a client manager at The Specialist Works.