In my role as COO, I managed the operations, development and strategic planning for the business, ensuring profitable company growth. During my tenure, company profits increased 244%.My role oversaw the running of finance, sales, marketing, HR and our digital marketing services, including SEO, Content Marketing, PPC, Email Marketing and Website Design and Development.Exposure Ninja is a certified B-Corp and we actively work to improve our ethics and social and environmental impact. Under my management, we launched our Digital Marketing Mentorship programme. Our Mentorship programme will provide mentoring for aspiring new digital marketers, prioritising mentors for those from less privileged backgrounds.

After showing an aptitude for management, project coordination and successful execution of content marketing campaigns, I was quickly promoted to the Head of Digital PR & Content Marketing at Exposure Ninja.Under my management, I grew the Content Marketing team to be the largest and most profitable in the company, maintaining a 50% profit margin for the department and growing from a team of 1 to 20 people within 2 years. My team had clients featured in the Guardian, the Telegraph, the Mirror, and on the BBC.Within my role managing the department, I was responsible for:• Managing a team of 20 Content Marketing Specialists, including Editors.• Development of competitive content marketing strategies, including PR outreach, link building, news-jumping and SEO-optimised content creation.• Development of work processes and improvements to workflow efficiency.• Development of in-house digital marketing training for my team. I created training courses spanning digital marketing, content, SEO, conversion rate optimisation and more from scratch, and have created a full training course of over 90 written and video resources.• Building relationships with editors, journalists and bloggers to create an ongoing network of press contacts.• Competitor backlink analysis to identify trends and build natural client backlink profiles using Moz OSE, Majestic, SEMrush and other industry tools.• Data analysis through Google Analytics, SEMrush, Buzzsumo and other related tools to assess the impact and performance of marketing activities.• Working with industry tools including Moz, Google Webmaster Tools, Google Analytics, BuzzSumo, Majestic, BuzzStream.• Interviewing, hiring and training new team members.During my tenure, I oversaw the running of more than 60 digital marketing campaigns, including that of a well-known eCommerce retailer which increased traffic by 1340% and revenue by 14,374% within 1 year.

I developed and executed competitive content marketing strategies to increase traffic and conversions for businesses across multiple sectors. This included SEO copywriting, keyword research, content creation, PR outreach, blogger and influencer outreach, news-jumping (gaining mentions from journalists and household name publications), blog and article writing, web copywriting, editorial and related functions.

After graduating, I moved to Taiwan to teach English as as second language to students aged 3-18. Teaching abroad gave me the opportunity to experience living outside of the UK and to learn inter-cultural communication skills. My role included lesson planning and preparation, teaching lessons for my own classes, marking homework and reports, and attending parent's events.

During the internship with the BBC, I was involved in film research, script development, writing script reports, attending meetings, and attending film sets, as well as general administrative tasks.

During this internship, I had the pleasure to work on the distribution of ‘Shut Up and Play the Hits’, and Picturehouse’s marketing for ‘The Imposter’. My internship included data input and analysis, film blogging for Picturehouse Cinema's blog, taking meeting minutes, liaising with press and organising film distribution with local cinemas.

I acted as Publicity Officer on the Film Society Committee at my University. The role included organisation and advertising of events (using online social media including Facebook and Twitter), emailing society members and those in senior positions at the University, designing leaflets, posters and flyers to advertise events (circulating 500+ flyers), establishing our target audience and tailor the advertising to meet their consumer needs, and maintaining the society's Facebook group.

I worked evening and weekend shifts in the catering department at one of the University halls whilst studying for my degree.

Researching, writing and editing press releases, communicating with clients, mailing. Created display boards for Borders and Exeter Literary Festival.

I acted as News Editor for Exeposé, Exeter University's student newspaper.Responsibilities• Researching and writing news articles.• Delegating and editing news articles by others.• Creating newspaper pages in InDesign.• Editing photos with Adobe Photoshop.• Correspondence with society members.

I worked part-time as a Sales Assistant whilst studying for my A-Levels.Responsibilities• Maintaining a high standard of customer service.• Product knowledge.• Photocopying, faxing, laminating, ordering stock.• Stock taking.• Stock replenishment.• Arranging displays and display signage.• Safety and hygiene training.