Consistently growing sports product sales quarter over quarter; contributed to highest all-time grossing peak Q4 2023 Holiday. Directly maintaining growth through Q1'24 (+115% YoY).

Small company built to consult clients & agencies across enterprise-level media, entertainment, & real-estate.

Acquired and maintained larger digital marketing clients like Roku, Inc.

Havas Global Media Agency: Cross-Channel Media Strategy & Planning (Michelin Tires & Moen)Planning media (strategy & tactical) across multiple, global clients for Havas (Automotive & CPG). Managing all paid media tactics across digital & traditional investment teams; from yearly media buys to high-impact content projects

Managing a focused team of 8+ built for investment strategy, platform activation, optimization for sales & performance messaging, media-led creative best practices, & media reporting.

Moved to LA to focus on AT&T's Media & Entertainment properties. Team of 9(+) planned, activated, optimized, and reported on campaigns featuring: ■ HBO Max - Worked on acquisition for new customers + upgrading existing customers■ AT&T TV - Planned national multi-million media spend launch (forthcoming product)■ Music & Live Streaming on Social - Translated live concerts to couch jam sessions thru Twitter, Periscope, Facebook, and others (T-Swift, Lady Gaga, Foo Fighters, J-Lo, etc.)■ Live Concerts - Before COVID! Worked in real-time with talent & influencers to promote locally & nationally■ TV - Involved in the media planning, strategy, pitch, activation, & reporting for both nationally-syndicated + original content (Game of Thrones, Hello Sunshine, AT&T Mentorship, etc.)■ Movies - Worked across multiple stakeholders on DIRECTV's existing customer channels (STARZ, Showtime, CINEMAX, EPIX, etc.■ Games - Tied mobile gaming (Wizarding World of Harry Potter) to in-store purchases & market lift■ Sports - Grew NFL Sunday Ticket over 100% YoY in '20 for DIRECTV existing customers, worked directly with NBA on multiple athlete-led campaigns, both locally (Dallas Mavericks) as well as nationally■ Influencers - Boosted original influencer-created content across multiple social platforms; worked with 3rd-party agencies to create case studies on proven success

Directly managing Paid Social strategy and execution for AT&T with Hearts & Science across multiple lines of business; Business Services, Corporate Sponsorship, Home Services, Digital Life & Hispanic channelsTeam: 16 Social Supervisors, Strategists, & Coordinators (indirectly +15 Paid Search)Daily Activities: Leadership, Management, Strategy, Media Planning, Presentation, Channel Growth, Execution & Optimization, Reporting & Analytics, CultureDirect Vendor Relationships: Facebook, Instagram, Google, Twitter, LinkedIn, Snapchat, Unified, Brand Networks, Kenshoo, Foursquare, etc.Direct Agency Contacts: Resolution, BBDO, Organic, Dieste, The Marketing Arm, Rodgers Townsend, MKTG, AdFero, Omelet, FullscreenAreas of expertise: DCM, Atlas, DBM, AdWords, Google Analytics, Google Tag Manager, Kenshoo, Marin, Nielsen, Prisma, Unified, Brand Networks, Facebook, Instagram, Twitter, Snapchat, Pinterest, & LinkedIn.

Built the company’s first programmatic offerings to later include social media for 150+ clientsChannel: Publisher/Agency; Native, Social, ProgrammaticTeam: 8x Media/Product Specialists, Account Managers, & Media PlannersHighlight: Was the most profitable channel; helped increase EBITDA by 83% YoYDaily Activities: Manage campaigns across multiple verticals (Auto, Finance, Education, Retail, etc.). Product development, business development, media planning & strategy, reporting, hands-on campaign setup, execution & optimization, inside sales & upsell, and training

Driving the company's digital presence through strategy, planning, publishing and analysis of SEM, SEO, and all 3rd party vendor campaigns, while executing deals with key partners like Expedia, TripAdvisor, Kayak, Yahoo, and others. Responsible for multi-million dollar ad spend.Responsible for ad creation/publishing in DFA/DCM, media strategy/planning, spend and revenue forecasting, ad optimization, and business development.

To match the growing needs of their clients, ReachLocal created the Digital Marketing Engineer position in early 2013, to which I was part of the pilot group. High priority clients required a higher level service component geared toward retention and growth. So what did I do?Main POC for strategic accounts + customized budgeting, optimization, and reporting, client retention and growth, and leveraging the ReachLocal platform as a holistic solution for advertisers. Currently specialized in Automotive, working with clients such as Toyota/Scion, AAMCO, and dealerships across the nation.

Hands-on management and platform sales for 150+ online search and display campaigns within national brands. Focused on Multifamily vertical, providing support for strategic accounts and business development. Specialized in account retention and growth and increased vertical revenue by over 40% in first 6 months.Multifamily - National Property Management Companies such as Lincoln, Bozzuto, Pace, AMLI, Greystar, Asset Campus, and many others.Campaign setup, analysis, optimization, tracking, reporting, and presentation.

Media Planner for Hispanic-focused Omnicom agency Dieste. Responsibilities include media research, planning, buying, trafficking, and strategy. Social Media Planner for Facebook.com/NissanEspanol which had less than 20 fans when I took over in January... now nearly 20,000 fans!Extensive experience in account management, servicing 100+ campaigns over a fiscal year for advertisers such as Nissan, Infiniti, Levi's, Nationwide, Chili's, and even the FDA.Trained in digital display, social, and mobile trafficking at a national and regional level. In daily contact with over 20 digital vendors housing multiple representatives and standards/procedures. All campaigns are manually optimized and tracked using deep analytics and data from multiple resources. Specialty in Automotive

As a creative, responsibilities included art direction, project management, creative brainstorming, and production. Award-winning work has been approved by multiple clients such as Heineken and 7/11 and distributed nationally.

Led a team in distributing over 5,000 assorted marketing items. Created contacts within the Texas Tech campus where we educated various organizations about Microsoft’s latest product and prelude to Bing, Microsoft Live Search. Was in direct contact with New York-based Mr. Youth, the company running the campaign.

Head of marketing team where we designed, planned, and executed several street marketing/public relations events pushing the newest products of Time Warner Cable.

Leader of a pilot college sports marketing campaign for CBS TV affiliate, CSTV. Coca-Cola brought the campaign live in late 2007 where it services over 50 colleges nationwide. Created over 250 videos, images, and point of sale items to promote the company's brand sports drink, POWERade products in conjunction with Texas Tech University Intramural Sports. Helped to create the POWERade Intramurals web site, which powers the entire campaign.