Charlie Milburn Email & Phone Number

Chattanooga, TN, US

Chattanooga, Tennessee, United States

• As a Manager for our Brand Communications Planning team with Strategic Communications, I help my team drive the strategic marketing direction for Government BlueCross BlueShield of Tennessee lines of business. We.
• Analyze brand performance, brand competitiveness, and product trends in the marketplace and developing strategies for assigned lines of business based on research and analysis; review and enhance brand image to match.
• Support assigned team members in planning and strategic development of annual print, digital and online marketing materials and omni-channel campaigns.
• Stay abreast of new trends, techniques and best practices in marketing.
• Ensure implementation of brand voice and style standards for assigned lines of business.
• Contribute to the overall growth by meeting individual and group commitments.

Chattanooga, Tennessee Area

• As a Client Service Specialist I support the planning and execution of all advertising campaigns and marketing materials that effectively position the BlueCross BlueShield of Tennessee brands lines of business to sell.
• Support the internal team members and outside agencies in planning and strategic development of annual advertising campaigns and marketing materials.
• Helps ensure the proper application of brand voice standards across all communications, ensuring they are more personal, relevant and easier to understand.
• Ensure consistent messaging between advertising, member materials and other communication efforts.
• Actively participate in concept development and creative efforts internally and externally including supporting the development of creative briefs and ensuring internal alignment on deliverables.
• Consistently identify communication intents and work collaboratively to apply approaches as needed.

Chattanooga, Tennessee Area

Work with an amazing group to create, share, and promote Chattanooga FC, a professional independent soccer team playing in the third tier of American soccer (NISA).

Chattanooga, Tennessee Area

As a Senior Account Supervisor, I manage a team who is tasked with strategizing, planning, managing, and tracking timelines, campaigns, and tactics for clients totaling over $7 million in annual revenue. Specializing in healthcare and financial marketing, I work with a team of editors, designers, and digital experts to create timely, relevant communication.

I help plan and raise funds for various events in the River Valley Division in Chattanooga, TN. It is a great position for a great cause.

Masters Of Leadership And Management

Bachelor'S Degree, Broadcast Journalism

Education record