Charlie Parrish Email & Phone Number

South Area

Responsible for strategic and tactical category management initiatives to increase sales based on market needs and consumer trends, developing strategies for profitable category growth.- Worked directly on businesses with sales over $500MM annually, increasing sales 12% by analyzing and presenting sales and shopper data to influence assortment, merchandising, and pricing.- Successfully sold in and launched over 30 new items at Publix for the Oscar Mayer brand worth $40MM in sales annually, complete with detailed assortment and merchandising plans to insure successful category impact and growth.- Impacted category sales growth at Publix, Southeastern Grocers, and Brookshire's Grocery Company by building trust and influence through collaboration, knowledge, and honesty.- National category leadership award winner for the Oscar Mayer brand in 2014 for team leadership, share growth, and sales growth.

Southeast U.S.

Maximized sales through category reviews including assortment, distribution, pricing, and placement of category products at Winn-Dixie Stores by presenting compelling solutions to meet consumer desires.- Achieved second highest Kraft Foods product distribution level in the country through opportunity analysis, presentation, and implementation.- Increased total Kraft Foods share to second highest in the U.S. by working constructively with category managers to identify sales opportunities in all categories in which Kraft competes.- Managed a team of direct reports charged with managing product shelving in stores to meet the needs of the retail partner and the shoppers to drive category sales increases.- Recognized as a trusted category advisor presenting data based analyses and insights utilizing Nielsen syndicated sales and shopper data for assortment, merchandising, and pricing recommendations.

Southeast U.S.

Responsible for category review development and presentation, assortment, and distribution at Winn-Dixie Stores in select key categories where Kraft competes.- Achieved over 95% new products acceptance across dry and perishable categories, increasing Kraft share of sales and distribution to the top tier in the nation.- Managed direct reports charged with improving sales through shelving strategy implementation.- Collaborated to drive sales and meet consumer demands by identifying key growth opportunities.

Southesat U.S.

Maximized sales through tactical assortment, distribution, pricing, and shelf placement of products by developing and presenting solutions to meet evolving consumer desires.- Reconfigured several categories for Winn-Dixie Stores which increased shopper satisfaction resulting in substantial sales growth for both Kraft and Winn-Dixie Stores.

Miami, Florida

Specialist in planogram development for categories across dry grocery, dairy, and packaged meat working with the Winn-Dixie Miami division and grocery wholesalers in the Miami market.- Achieved sales growth averaging 6% annually through shelving and assortment improvements.- Increased new product acceptance to over 90% through developing new product presentations including shelving proposals.

South Florida

Managed sales, sales planning, merchandising/promotions, and sales finances across multiple dry grocery categories at Winn-Dixie Miami division and Fleming Miami Division.- Responsible for over $25MM in annual sales, averaging 8% growth annually through new item introductions, merchandising programs, distribution growth, and strategic planning for growth.

South Florida

Manage a retail territory with stores consisting of chain and independent grocery stores in the South Florida market. Represented Kraft General Foods for new store sets and store resets at a major chain retailer. Managed wholesale grocers direct buying relationship.