Charlie Saber Email and Phone Number

• Assist Brand Manager/Marketing Manager with new product launches, including identifying insights and partnering with other stakeholders (ComEx, Sales, Supply). • Assist developing winning Market Activation Plans (MAPs) in the context of the consumer, expert, trade and competitive set. • Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.• Work with Brand Manager/Marketing Manager to adapt Area tool kits (materials, claims, copy (when necessary), etc...)• Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 3>1 plan in the market. • Collaborate with ComEx on driving consumer promotions and trade programs. • Lead market analysis, understand category dynamics through Nielsen and generate action points. • Ensure Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity. • Assist in planning, managing and deploying working media to optimize return on investment. • Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns. • Build strong agency partnerships at LOC to deliver world class activation. • Actively contribute and lead Joint Planning Sessions to drive implementation of NPDs Lead artwork process and changes for innovation.• Responsible for tracking brand equities and recommending remedial action.

North Africa, Middle East, Turkey & French Overseas Territories

• Co-facilitated the digitization and automation of routine and paper-based tasks• Improved administrative efficiency by c.30% by developing an attendance management system for students employed at the office, which prevented overlapping schedules and fostered accountability for individual work• Proposed and directed an initiative to assist students on campus with paperwork and ambiguities at a designated booth, which separated front- from back-office duties, streamlined queue time by 70%, alleviated overcrowding near deadlines, and promoted the department's reachability.

• Leveraged machine learning models and techniques to predict Alfa users’ attrition rate and formulate compatible marketing strategies to maximize user retention• Developed classification and regression models and employed them within the framework of telecommunications.

• Applied learned concepts about the von Neumann computer architecture on principal design components, including instruction set architecture, data path, control unit, cache, and system buses• Supported the IT department in handling customer service requests, such as troubleshooting PCs, mainframes, and servers and handling unusual bugs, which accelerated deliverables by 1 – 2 business days.

• Represented Uruguay in the Commission on Crime Prevention & Criminal Justice (CCPCJ) where we discussed the issue of illicit trafficking of flora & fauna