Charlie Toon Email & Phone Number

Horsham, Gb

Horsham, Gb

London, England, Gb

Crawley, England, Gb

•Developed and execute strategic marketing plans to increase utilization rates at EV charging sites, leveraging data-driven insights and market trends.•Collaborated with cross-functional teams including tech, ops and sales to align marketing initiatives with business objectives e.g charging promotions, site launches, client partnership offerings•Leveraged HubSpot to implement targeted marketing campaigns to drive customer acquisition and retention, focusing on both B2B and B2C segments.•Analyze performance metrics and KPIs to continuously optimize marketing strategies and tactics for maximum impact.•Drive the development of creative content and assets across various channels including digital, social media, email, and events to drive awareness and engagement.

• Created annual marketing plan that focused on brand awareness and improved digital presence and strategy to focused on lead generation and delivery of commercial targets• Set marketing budget and lead generation targets for years two and three• Re-developed website to improve customer journey and experience, and lead capture process• Revised PPC strategy to improve budgets, key word selection, ad copy and landing page optimisation• Developed and managed lead qualification and nurturing processes, transitioning marketing-qualified leads to the sales team• Realigned PR strategy

Epsom, Surrey, Gb

Key Achievements: • Delivery of a successful 2021/2022 Autumn/Spring ATL brand response marketing campaign which exceeded forecasted targets for self-pay. • Successfully managed the marketing acquisition and re-brand of 5 hospitals into the Nuffield Health brandKey Responsibilities:• Reporting to the Head of Marketing - responsible for co-ordinating and delivering all service line ATL and BTL marketing plans and assets to deliver campaigns that support the brand strategy and delivery of commercial targets across all across all product/service lines and channels in B2C.• Supporting and growing Nuffield Health’s brand awareness and recognition through creation of marketing campaigns, championing our purpose to build a healthier nation and promoting the Nuffield Health purpose through creative and collaborative solutions that target the identified customer demographics. • Collaborating with trading teams to understand commercial and strategic requirements and ensure alignment of marketing and communication campaigns and assets. • Ensure that marketing plans and budgets are in place to support local business objectives of 37 Hospital – whether that is via an overall marketing plan, or site-specific campaigns and activities. Where appropriate, oversee the implementation of these plans.• Identify effectiveness of marketing activities, outputs and impacts of current marketing initiatives with tracking and analysis, complete with formal proposals and recommendations on tactics and optimise accordingly• Build strong relationships and act as the key point of contact for a range of 3rd party agencies.• Managing and developing a team of 3 through stretch targets and engaging PDPs.

London, England, Gb

Key Achievements:• Creation of marketing team and function from scratch including embedding marketing processes into an already functioning business• Successfully delivered re-brand integration of three businesses merged into Vita Health Group• Run the tender process and onboarding of a new PR agency to deliver strategic communications and crisis management • Managed significant organisational challenges due to the Covid-19 pandemic, which included customer acquisition and retention, customer comms, transferring all clinical services to remote digital platforms and supporting the wider business with the changing market landscapeKey responsibilities: • Create and develop the annual marketing plan to set the direction of the VHG brand and all individual service lines to ensure effective and efficient working, focused on delivery of the strategy and commercial targets• Management and briefing of PR agency to create external communication campaigns• Create a marketing plan for self-pay physiotherapy which drives enquiries and delivers on commercial targets at a national and local level, across all channels and all touchpoints throughout the customer journey• Support new business and account management teams with the creation of tenders and bespoke presentations and collateral• Successful organisation and fulfilment of all external events to drive awareness and sales pipeline• Managing the creative and production of all on and offline marketing materials• Daily management and update of corporate website and all social media accounts• Creation of content for social media accounts• Produced monthly marketing report for The Board on performance of all digital and offline activity making recommendations for any changes required

Epsom, Surrey, Gb

Key Achievements:• Developed a digital sales toolkit for Account Directors to sell the One Nuffield Connected Health proposition to clients which then led to an improved version of the toolkit developed for GP Liaison Officers in the hospitals division• Compiled and submitted entries for the Health Investor Awards and Laing Buisson Healthcare Awards –successfully securing wins for “Private Hospital Group of the Year” for both in 2017, 2018 and 2019.Key Responsibilities:• Developed, implemented the marketing plans for existing and new B2B channels to drive business performance, deliver financial targets and differentiate Nuffield Health as leading provider of corporate wellbeing services in the UK• Identified new business marketing channels for lead generation to support the sales team in the acquisition of new contracts, bids and tenders and provide support with ongoing marketing activity• Successful management of all external events to drive awareness and deliver on commercial objectives• Supported PMI and intermediary partnerships and leveraging relationships through joint campaigns• Worked with sales and account management team with tenders and market leading pitches, including regular representation at the tender presentations. Working in collaboration with the B2B sales team to achieve a 75% tender win rates.• Collaborate with external communications team to source and create compiling case studies and stories for media release• Promoted consultant and GP engagement within 31 hospitals across the UK developing innovative campaigns to differentiate Nuffield Health from competitors to help drive local revenue targets

Guildford, Surrey, Gb

Key Responsibilities:• Develop and execute the marketing strategy and running of marketing department• Budget management responsibility for all marketing spend• Strategic planning of all campaigns from brief through to execution and oversee all aspects of production to ensure they are delivered on time, within budget and maximize lead generation• Daily management and update of corporate website and social media accounts• Support divisional managers with the creation of tenders and bespoke presentations and collateral• Marketing champion for Salesforce introduction into business.

East Grinstead, West Sussex, Gb

Key Achievements:• Delivered first local area fully integrated campaign targeting key audience to drive brand awareness and generate sales leads.Key Responsibilities:• Develop and execute the marketing strategy, budget and running of marketing department• Strategic planning of all campaigns from brief through to execution and oversee all aspects of production to ensure they are delivered on time, within budget and maximize lead generation• Translating technical medical language into simple easy to understand consumer messaging• Manage CRM system to ensure all leads are fully worked and constantly reviewing details captured to ensure we are segmenting and using the data to the best of its ability• Deliver a range of events from patient information evenings to education days for optometrists and ophthalmologists • Daily management and update of corporate website using Drupal and social media accounts• Produced monthly Google Analytics report on performance of website and making recommendations for any changes required

London, England, Gb

Key Achievements:• Project managed re-brand of Clinical Solutions to Capita Healthcare DecisionsKey Responsibilities:• Full marketing and budget lead for two businesses within the division.• Manage campaigns from brief through to execution and oversee all aspects of production to ensure they are delivered on time, within budget and maximize lead generation• Produce monthly industry news update for sales team and senior leadership team• Support BDM’s and sales managers with the creation of tenders and bespoke presentations and collateral• Work closely with senior leadership team and business development team to devise new propositions for market• Daily management and update of corporate website using Sitecore

Working at Marketing Manager Level with direct report responsibility, day to day management of three external agencies and complete offline marketing budget. Specialising in producing Grey Market collateral by creating and executing marketing strategies across four UK brands including Vibrant Medical a diabetic wound care product. Key Responsibilities:• Developing strategies for up to 3 million inserts every month in third party publications and newsstand publications• Deliver analysis and make recommendations for improvements to insert activity and all offline marketing campaigns• Manage campaigns from brief through to execution and oversee all aspects of production to ensure they are delivered on time, within budget and maximize lead generation• Work with online team to develop SEO copy for re-vamped B2C website and regular email broadcasts to segmented data pools• Work with Sales Director to develop offers to help increase sales opportunities in the field• Work with Business Development Director of Vibrant Medical to developing product material for NHS• Project manage companies presence at 30 consumer events across the UK including two stands at The Ideal Home Show at Earls Court • Monitor competitor activity through advertising, SEO and PPC to ensure our offerings are inline with the changing and challenging market• Manage day to day relationship with Rapp Media for all offline, reporting and strategy needs• Manage relationship with Road PR to ensure the four divisions are constantly achieve positive press• Attend national sales meetings to provide marketing update • Manage inbound call centre team on all marketing campaigns including call handling performance• Manage marketing budget for all offline marketing activity across all four divisions• Responsible for management and development of Marketing coordinator, Marketing Assistant and Marketing administrator

Smørum, Copenhagen Area, Dk

Leading UK manufacturer of Hearing Aids, re-selling through 350 dispensers UK wide, primarily marketing to the grey market.Marketing ExecutiveSupporting the marketing manager in creating and executing grey market marketing strategies for UK market.Key Responsibilities:• Responsible for developing and delivering marketing strategies for up to 20 dispensers at anyone time• Supporting the sales team to ensure sales commitment from dispensers• Transposing marketing campaigns from head office in Denmark for the UK market• Creation and management of regular dispenser emails• Managed product updated on consumer and dispenser facing website

Supporting the marketing manager in delivering marketing strategy for the customer marketing team.Key Responsibilities:• Continually evaluating all marketing material to ensure it meets FSA guidelines. It is TCF and clear, fair and not misleading• Managing communications either via a number of methods to policy holders on behalf of affiliate partners• Creation and management of monthly emails and quarterly newsletters to 90,000 policy holders• Develop marketing insight for affiliate partner campaigns• Provide detailed campaign analysis for email and newsletters

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