Charlie Vaughan Email & Phone Number

New York City Metropolitan Area

London, Gb

London, London, Gb

London, London, Gb

The go-to global B2B agency for technology brands wanting to create award-winning campaigns & turn the heads that count. At MOI I work with some of the world's leading technology brands, such as: CyberArk, Box, Colt Technology Services and Oracle.Duties & Responsibilities• Leading a team of media specialists across 11 clients utilising paid social, search, display, programmatic and content syndication• Providing strategic support and input on RFP/RFI’s and new business pitches• Consulting on global media operations across the EMEA, APAC and NAM offices• Overseeing all media campaigns in EMEA and ensuring these hit client KPIs• The most senior point of escalation on media campaigns• Highly experienced in running search and social ads in the US market for a major cybersecurity client (400k USD per month)

London, London, Gb

London, London, Gb

Duties & Responsibilities• The lead in the organisation for Paid Social campaigns• Vast experience in handling paid media suppliers across the marketing spectrum, including Content Syndication (IDG, iSMG, INFUSEMedia) and programmatic display partners (AccountInsight, Hybrid Theory)• Experienced in using financial and agency management software (Synergist) to track media spend and ensure financial continuity• Comfortable working multiple time zones (BST/GMT and EST) due to working with New York based clients and colleagues• Confident in working with differing global business units (USA, UK, Germany, Israel, Singapore, UAE)• Experience with Business Intelligence platforms and data visualisation for media reporting • Excellent presentation skills, with a keen eye for data analysis and optimisation strategy

London, England, Gb

Specialised in campaign planning and management, working with clients such as: Vodafone, BearingPoint and Netflix. Delivering strategic B2B programmes and helping senior sales and marketing stakeholders to build better relationships with major customers, generate more leads and grow revenue.Duties & Responsibilities• The main point of contact within the business for set up and running of paid media campaigns• Meeting clients to discuss their marketing needs• Working with account managers to devise a campaign that meets the client's brief and budget• Presenting campaign ideas and costings to clients• Briefing the creative team who will produce marketing materials• Negotiating with clients, solving client problems and making sure deadlines are met• Checking and reporting on a campaign's progress• Keeping in contact with client's at all stages of the campaign• Managing the account's budget and invoicing the client• Helping craft pitches to win new business

Camberley, Surrey , Gb

Duties & Responsibilities• Researching and preparing reports on market trends, demographics and competitor analysis • Establishing marketing goals based on the company's objectives and market forecasts• Developing marketing plans and strategies for all media channels• Managing the company's Pay Per Click (PPC) advertising activities• Producing valuable and engaging content that attracts and converts prospective clients• Overseeing the creative development of promotional materials, website content, advertisements, and other marketing related projects• Building strategic relationships and partnerships with key industry organisations, agencies and vendors• Measuring the performance of individual marketing campaigns against monthly goals, creating detailed written reports and presenting findings to the company Directors• Adjusting marketing campaigns in response to data analysis of existing activities• Overseeing the company's marketing budget, allocating and investing funds astutely• Maintaining overall responsibility for brand management and corporate identitySelected Achievements• Optimised the Fudge Animation website nationally for prominent keywords such as ‘Animation Studios London’ and 'Animation Agency' using organic SEO techniques• Assisted in the revamp of the company’s brand and website• Raised pay per click impressions from 2.8k to 55k per month with an additional £600 annually, resulting in a 30% rise in leads and dramatic boost in brand recognitionProfessional Development: Level 4 Chartered Institute of Marketing Certification in Digital Marketing.

Camberley, Surrey , Gb

Duties & Responsibilities• Providing support and assistance to the Directors and creative team• Helping with general project tasks; working across project management, digital and marketing communications• Assisting in providing necessary market information and other facts necessary to address briefs• Offering creative input and suggestions when required• Keeping the company’s website up to date• Handling a range of digital media, editing photographs, uploading videos and managing online content• Conducting social media related research to develop insight • Preparing mailshots to our database of clients, with offers and new portfolio etc.• Managing databases, keeping the CRM up to date• Liaising with external agencies, such as print suppliers or newspapers and magazines• Working alongside the Directors to implement SEO strategies• Assisting in organising and hosting events and exhibitions• Developing my organisational skills, formulating a content calendar, managing timelines and report on issues and trendsSelected Achievements• Established the company’s original digital marketing strategy and tone of voice• Restructured blogging schedule and hired/managed an external writer to improve efficiency• Implemented full tracking across marketing efforts in order to assist allocation of marketing budget and recognise sales trends within the businessProfessional Development: City & Guilds Level 3 Certificate in Digital Marketing, completed with 3AAA.

Google Ads Search Certification, Digital Marketing

Level 4 Certificate, Marketing

Level 3 Diploma, Digital Marketing

A-Levels

Gcse'S