Broker manager. Successfully managed key accounts and distributors in the West to include Albertsons Safeway divisions, Winco, HEB and Unified Grocers. Grew and managed all branded label portfolios. Responsible for developing and managing all Private Label programs throughout the Western states. Successfully managed over 75 skus with sales exceeding $40 million.• Received National Sales of the Year Honors in 2014 by growing branded and private label sales by 14% over prior year. • Created a Private Label program for a key customer by developing 8 new items. Program generated $2.5 million in annual sales. • Implemented and sold in national new item rollout to include 6 new items. Put together promotional plans, sales budgets and net profit analysis. Gained new distribution in 70% of all accounts increasing sales volume by 12%. • Tasked to meet and exceed budgeted annual sales volume at a top 10 account. Implemented new promotional strategy with display program along with selling in 3 new items. Grew sales volume by 12%. • Displaced a key competitor at a key account. Put together a dead net pricing strategy along with new promotional strategy to increase sales and profits. New items generated $2.8 million in new revenue.

Worldwide food manufacturer, specializing in spices Developed new and existing business for key McCormick brands throughout the Western states, including new item placement, achieving sales quotas and growing customer accounts. Successfully directed and managed broker, Acosta Sales and Marketing, for all sales functions and category management. Responsible for Safeway business nationally. Successfully managed over 75 SKUs with sales exceeding $12 million. • Placed 21 new items for all Safeway divisions, which resulted in 2010 first quarter sales growth of 38%. • Implemented first time Display/Merchandising Program at Fred Meyer in 2009. • Achieved 2009 new item objectives at all key accounts across all business segments. • Worked successfully with brokers to fill distribution voids at 5 key accounts in 2009. • Partnered successfully with distributors developing new points of distributions, which drove 145,000 in new business.• Developed and implemented new schematics for key categories, gaining 12 new facings over key competitor at one account.• Grew sales by 12% by effectively utilizing Acosta broker sales tools (PPA’s) along with annual business reviews and category analysis to displace competitive items at key accounts. • Eliminated out of stocks at all key accounts using broker DMS Void System. Grew business by 10%.• Successfully partnered with another company to implement BOGO on key item. Designed and created account specific displays to implement the promotion. • Successfully implemented Sales Display Contest at key accounts resulting in a 23% sales increase.• Developed and implemented retail sales contest for all Acosta divisions. Sales increased 17%. • Obtained authorization for a new seafood counter top program for all Albertsons divisions. Implementation of program grew seafood sales by 10%.

Held key account sales responsibility for all major chains in So CA including Ralphs, Food 4 Less, Albertsons, Vons and Stater Bros.. Successfully managed key brands in Grocery, Dairy, Deli, Frozen and Meat Seafood departments generating sales of $12M which has developed skills that would be helpful as a Regional Sales Manager Food CPG. Developed and implemented sales plans for all major accounts and distributors. Charged with growing year over year sales revenue and maintaining cost effectiveness of business. • Grew sales on key brand by 30% within one quarter by implementing a BOGO tie in with another company. Implemented Feature ads at all accounts with customized display program. • Executed numerous sales incentives and contests, including a retail sales\display contest that resulted in a sales increase of 35%. • Led major new item launches in all accounts. Latest new item launch netted incremental sales of 28%.• Utilized success stories, business reviews and effective use of IRI data to displace competitive items. Grew business 18%.• Negotiated an annual program for a major brand at a key account, displacing a major competitor which resulted in an annual sales increase of 32%.

Direct sales responsibility for all key accounts and distributors in the So CA market with sales exceeding $12M. Grew existing customer accounts and developed new points of distribution. • Implemented 6 major new item roll-outs increasing sales by 20% in first 2 years. Promoted to Key Accounts Manager in first year.• Completed extensive, 3-phase Sales Training Program, which built strong sales foundation skills.• Developed and implemented sales plans for all accounts. Managed to budget while averaging 20% sales growth.• Assisted with ROI analysis to transition business to broker.• Developed incentives and contests with broker and key accounts, increasing business by 20%.• Instrumental in developing item launches into new categories, driving incremental sales of $500K.