Launched a 1⁄4 pallet of 12 items in Lowes for our Bully Brand UTV/ATV Truck/Jeep in the outdoor category. Starting in only 500 stores at $1.9M in 2022 and increasing 20% by mid-2023 to $2.3MCreated and developed a pet line Bella & Max that sold in 2023 ($1.5M) and was geared for pet travel and outdoor such as camping or hiking, before it sold individual items sold into Mills Fleet Farm, AutoZone, Advance Auto and Cabellos with items like the seat liners, travel feeders and water bottles.Maintained and developed new products under the Rubbermaid brand for auto interior organization that was carried in Walmart, Target, Pep Boys, AutoZone, Mills Fleet Farm, Container Store, Mayers, and Amazon $4.2MCreated and presented new product presentations to retail brick & mortar customers such as Walmart, Target, Lowes, Costco, AutoZone and O’Reilly’s, etc. during yearly reviews to gain more business.Submitted new products to laboratories for pre-production and production testing to validate that quality specifications are met by the manufacturing partners for vendor compliance.Managed product quotations for new and existing customers to improve profitability by reaching company gross margin and EBITDA goals.

Implemented a user-friendly Shopify website for non wheeled items. Generates over $760K in sales of accessories in 2019 increasing 30% in 2020.Create sales spiffs and promotions for the sales team $3.2M in sales from April 2018- June 2019Assist with sales inquiries and logistics to ensure orders are fulfilled on time and completed.Assisted in developing a “key” for our customers so they could have direct access to our inventory, place orders, and request drop shipping, make payments, etc., and see any special offers when signed up using the dealer portal from our website.Training for new team members and create a Standard Operating Procedure

Driving a team of 6 responsible for global demand, creation and brand consistency that speaks to retail and consumers.Designed a company culture that was looked upon as the “Unequalled Luxury ”in the automotive wheels industry.Lead the creative design process for video, print and social media.Catalog designs, language, and stylingsTrade show (SEMA), booth designs, permits, displays, incentives, models, invites and catalogsNewsletter and email marketing for sales teams and retail outlets, incorporated tools like mail chimp and hootsuite into daily operations.Retail displays and POP advertisingAdvertising media buys for print, digital and social media campaigns.Responsible for overseeing all social media outlets (IG, FB, TikTok)Product placement that included celebrity endorsements, cross promotions and print for new product launchesGrapproots marketing campaigns (car shows, specialty aftermarket shows, car clubs, concerts and tastemakers) relationshipsUpdate websites