Associate Director, Marketing (Accts: Richemont & Google)
Current⇨ Delivered 35% growth in digital investments across US and APAC markets (2021-2022), contributing to increased revenue and market share.⇨ Developed and executed integrated marketing strategies (traditional and digital media) aligned with client goals, achieving measurable ROI.⇨ Oversaw multimillion-dollar budgets, ensuring efficient allocation and performance optimization.⇨ Cultivated high-performing teams, fostering talent development and collaboration to exceed campaign goals.⇨ Leveraged data analytics tools (Google Ads, Google Analytics, IAS) to provide insights, performance analysis, and actionable recommendations.⇨ Established strong relationships with clients and external partners, driving innovative strategies across Search, Display, Programmatic, Social Media, DOOH, and Print.