Key point of contact for clients such as: VodafoneZiggo, Volksbank, Suzuki and ANWB. Advising clients everyday with brand-, market-, and consumer insights to develop more effective communication strategies. I especially enjoy combining these insights into a complete foundation on which clients can grow. In this role I use my analytical skills as well as my social skills to clearly communicate insights and maintaining strong relationships internally, with clients and external partners. On a daily basis responsible for clients’ crossmedia planning, budget allocations, campaign evaluations, strategies, and providing solutions for every questions clients may have.

By conducting many different studies, able to analyse complex information and structure it into a cohesive and convincing story. In this role I developed a strong view on what works and especially what does nót work in the field of consumer behaviour and unconscious decision-making. I also learned to work in a fast-paced environment for different brands across categories in the Netherlands:- 323 different projects- 69 different clientsI also enjoyed writing blogs to inspire others about how knowledge from Neuropsychology can be used in marketing.

Developed a database together with an international research group that marketers can use as a source of inspiration for the development of creative campaigns.

In a challenging environment I studied the influence of testosterone on the emotional processing of facial expressions in South Africans. Measured by their pupil size.