Developing and implementing marketing strategies to promote the company's products and services as well as creating engaging content across various platforms to raise brand awareness and drive customer engagement.

Knowing your product and customers are key in any company. Creating a foundation for learning and developing a growth mindset lays the groundwork for improved teamwork, discussions and developments internally. By creating bite sized learning opportunities we make sure that learning becomes easy and manageable. And by offering learning through short videos, blogs and podcasts we are guaranteed to have content targeted for every generation within the company. Learning should be fun and there is always a reason to level up your game!

Working primarily with creating online strategies, increase UX and reach for the websites and improving the digital footprint for Golden Hero and Solid Gaming.

Helping companies perform better with clearer and simpler user experiences. Aligning graphic designers and web developers to create new websites by managing the communications and work. Testing websites and creating bug documents for fixes and including SEO considerations. Content creation for websites, prints and social media platforms.

Working in an international school environment has been equally challenging, exciting and rewarding. Between earthquakes, erupting volcanoes, and a pandemic we have been busy creating crises communications, photo shoots, yearbooks, signages, websites and social media. My philosophy is simple and straight forward!1. Team Work Makes Dream WorkThis is absolutely true! With a great team there are no limits on what you can achieve. I have tried to "sweep the floor" and remove obstacles for a smooth and empowering working life. Through coaching and implemented work processes we have managed to create all marketing and communications for a school of 950 students on a team of 3. 2. Launch, Learn and Adapt3 new websites have been launched together with added social media accounts on Instagram and LinkedIn. With the set up of and careful tracking of statistics we have grown all of them through presence, frequency and improved user experience and SEO.3. Consistency is KeyThe key to a strong brand is consistency, looking and sounding the same every time regardless of who and where you are communicating. Through creating guidelines and strategies aligned with the budget we built the foundation for future success. Examples of responsibilities:* Identifying, developing and implementing communications and marketing strategies to address the needs of the school. * Developing strategies and key messages to promote the reputation of the school.* Managing the creation, coordination, completion and delivery of all marketing content, promotional materials and production delivery requests from all stakeholders. * Overseeing the school’s brand management initiatives and ensuring a consistent usage and communication within the school community. * Leading the school’s digital marketing initiatives and programs and maximize the use of website, social media and other digital marketing platforms to achieve the school’s goal of a positive digital footprint.

With the past years within the i-gaming industry I have collected a vast amount of knowledge about the business. Having had positions as site manager and head of UX in combination with a strong background in marketing I am currently working with new casino launches and updates on current sites.I am currently helping out with the following parts of projects: The IdeaTaking an idea from its initial parts to a more specified product that will be easy to sell without losing the user experience. Handling communications with the tech team and coordinating with stakeholders, giving suggestions on improvements and a more stream lined user journey. The GraphicsWorking with the graphic team in getting all elements on the site to link together and building a strong chain of assets emphasising the text and making it easy for the user to understand what to do. Requesting new graphics and iterating design suggestions when needed. The TestingTesting a new site is crucial and a big part of the coming success or failure. Knowing when the product is minimum viable to launch without letting through bugs that can be a killer in the initial stages. I take the responsibility of testing together with the QA teams in order to secure a working product will be launched. The Follow-upMeasurements are key to knowing if a site is performing or not. Getting adequate statistics from Google Analytics, Google Tag Manager and tracking logins, deposits etc will let us know if CTAs, links and games are working or not. The ImprovementsContinually improving the site is small steps will lead to a more competitive business. As users are creatures of habits it is important to make small adjustments after a site is launched. Constantly improving towards the masterpiece we all dream about. This can be anything from new features, adding CTAs, removing dead-ends, improving campaigns or simply adding a short online survey to get more information.

We cannot create a shadow, right? It is just there, regardless of what you think about it. However, what we can do is make it longer, shorter, wider etc. by moving around. So how we interact with the sun will impact our shadow. This is true for any company as well when you talk about the User Experience. User Experience is everything. It is seeing how people interact with the site - our product. How do they use it? What do they do, read, and play? When do they use the site? Where do they use it? And of course, why do they use it?The sooner we figure this out, the sooner we can improve it from a user’s perspective. And that is great. Right? Well it is true to a certain extent. But we also need to cater for the business goals otherwise we would not be doing a very good job. However, we are not done once we have a suggestion and it goes into production. No, we move on to the next phase: measuring whether what we created or changed is actually doing what it was intended to do. Otherwise we have to go back and iterate.Our work is about building a case; integrating others in the work; broadcasting it and then measuring its impact.So what is UX really about for us?UX is not only about how things look and it is not only about the functions, which the site should perform either. It is about providing the best experience to the user without losing touch of the business goals. An experience that makes the player come back time and time again!