Charlotte Anthony Email & Phone Number

Brownsville, TX, US

Washington, District Of Columbia, United States

• $150MM, Washington, DC-based advocacy organization championing the people, policies, and products of chemistry. Members include Dow, Exxon, BASF, LyondellBasell, Solvay, Air Liquide, and Huntsman, among 170+ others.
• Developing and implementing annual and project-specific communications plans for ACC’s chemical-specific groups
• Executing campaign tactics, from social media, webinars, and paid search to design and collateral development
• Leading team through the project life cycle by planning, budgeting, and tracking project plans for multiple communication campaigns
• Primary media liaison for the panels, crafting press releases and holding statements, overseeing media monitoring, handling crisis communications, proactively pitching stories, and nurturing relationships with.
• Preparing advocacy communications materials and collateral to educate state and federal policymakers

Boston, Massachusetts, United States

• Founded in 1823, MCPHS is the oldest institution of higher education in Boston. With 100+ health sciences programs, MCPHS elevates the next generation of healthcare leaders.
• Developed marketing strategies and plans for positioning MCPHS as a global leader in health sciences education, aligning all branding and marketing efforts across the three-campus institution
• Designed the customer-experience journey by mapping content to appropriate target personas, vertical markets, and stages of the sales funnel to capture inbound leads
• Assisted in rebranding and website redesign including overseeing content migration and wireframe creation
• Drove digital marketing process innovation for go-to-market strategies across the 100+ degree program portfolio to generate customer engagement and enrollment
• Oversaw content creation as lead editor, producer, and writer for a robust content stream across multiple platforms, including websites, advertising, email, social channels, and print collateral.

San Antonio, Texas Area

• Inspired to create the science coloring book after seeing the lack of science educational products on the market. I applied for and received a grant from the UT Health San Antonio Office of Technology Commercialization.
• The Pipette Kids Coloring and Activity Book showcases scientists from the past, present, and future, with topics covering DNA, Nutrition, Anatomy, Microbiology, Careers in Science, and Women in Science. With over 100.

San Antonio, Texas Area

• Created and implemented the annual strategic marketing plan at the Graduate School of Biomedical Sciences and program-specific plans for 21+ graduate programs to support the school’s growth goals
• Developed and designed communications material including digital and print advertisements, email, e-newsletters, web content, blogs, infographics, videos, webinars, mobile and social media campaigns
• Established and monitored project timelines and budget, measured results, growth, return on investment (ROI), and presented outcomes to leadership with recommendations based on results
• Editor-in-Chief and Author for The Pipette Gazette, responsible for writing, editing, and collecting content for the monthly newsletter with over 1341 articles written reaching an audience of 6,000 people
• Developed, designed, and received a 20k grant for the creation of the Pipette Kids Science Coloring and Activity Book available on Amazon
• Developed, monitored, and reported on communications key performance indicators (KPIs) including, but not limited to, reach, impressions, bounce rate, open rate, clickthrough, and conversion

San Antonio, Texas Area

• Managed the editorial calendar and oversaw the publication of The Pipette Gazette including recruitment of new guest authors and collaborators
• The Pipette Gazette provides highlights and updates on relevant topics to graduate school students, faculty, and staff at the University of Texas Health Science Center at San Antonio
• Designed infographics, useful visuals, and videos to accompany articles

San Antonio, Texas Area

• Supported communication and strategic vision for the alumni community for graduates of the Graduate School of Biomedical Sciences
• Managed the alumni website (www.gsbsalumni.com)'s interactive map, directory, and mentor match system which allows alumni to connect with current students and classmates
• Organized alumni events such as the "Conversations with Alumni" series
• Wrote articles about alumni news on The Pipette Gazette newspaper

San Antonio, Texas Area

• Created the idea of the Community Engagement Council with the Office of the President, the interdisciplinary group united leaders on campus doing community service at our institution to encourage collaboration, avoid.
• Mobilized the committee and received a grant to create Family Day which drew over 600 people
• Organized a team of internal volunteers and coordinated with external vendors to manage event logistics

San Antonio, Texas Metropolitan Area

• Provided marketing and public relations consulting for five local businesses
• Directed print and digital campaigns across diverse advertising channels, including Paid Social, Search, Retargeting, Display, Affiliate, SEO, and Video, to enhance awareness, generate leads, and drive sales
• Served as Social Media Manager, handling 11 social media accounts, overseeing audience interactions, and enhancing engagement
• Managed the social media calendar and partnered with influencers to develop compelling content that resonates with the target audience
• Analyzed social media metrics and generated detailed reports on performance data
• Led the development and publication of original, high-quality content such as photography, GIFs, and videos

Bellevue, Washington, United States

• Created annual strategic communications plan, planned and executed on a regular editorial calendar, and produced a variety of external and internal documents
• Managed the newsroom, wrote press releases, led the planning of all major announcements, connected with media, and implemented public relations campaigns
• Responsible for maintaining relationships and planning meetings for over 48 community partners
• Planned and implemented development campaigns and increased donations received by 70 percent

Tel Aviv, Israel

New York, United States

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

Washington, District Of Columbia, United States

Bellevue, Washington, United States

Seattle, Washington, United States

Master Of Arts - Ma

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs

Bachelor Of Arts - Ba, Near And Middle Eastern Studies

Education record