Gestion opérationnelle de projet netlinking :- audit netlinking- prise des besoins- construction de stratégie de netlinking- sélection et qualification de supports de netlinking- rétroplanning- suivi de projet- relation client- analyses de résultats

Editorial web strategy and digital content marketing- Work on the digital visibility of websites - Analysis of the main KPIs, definition of opportunities, operational management and organization of the project with the various stakeholders - Positioning and competitive analysis, keywords research, creation of SEO content, SEO optimization of existing content Various topics: Gift, Home & Decoration, Lifestyle, Real Estate, Made In France, Beauty...

#1 Web marketing strategy & traffic acquisition- Management of international SEO, SEA, SEM & netlinking projects: definition of objectives, coordination of the different actors, operational follow-up- SEO web copywriting- Monthly reports and analysis of results#2 Customer relationship management- Portfolio: major accounts in tourism and travel, publishing, furniture, industry, cutlery...- Management of the commercial relationship with the customer director & identification of commercial loyalty opportunities#3 Internal Project management- Improvement of the internal project management process with the dedicated team (creation of tutorial videos, standardization of project launch & documents, participation in ERP software change and migration process...)

#1 Web marketing & editorial strategy- Setting up the editorial line of the webzine's Home and Living section- Creation of SEO optimized web content- Creation of sponsored content for brands#2 SMO & Community management- Strategic thinking and visual identity for social media with the Lifestyle team: Facebook (85K), Instagram (3K), Pinterest- Build of a community growth strategy- Creation of content for social media in accordance with the defined editorial line#3 Affiliation & partnerships - Affiliation marketing- Development and research of commercial partnerships

#1 Concept definition and operational implementation- Concept definition and market study - Creation of the initial menu and seasonal renewal- Definition of the food section prices- Ensure the supply of products, the preparation setting up and the lunch and evening services> Tripadvisor 2017 Certificate of Excellence#2 Communication and events- Creation of content for the website and social media management - Events organization: wine tastings, Spanish wine and cheese matching with a MOF, concert dinners, professional seminars, private events

Advertising and brand content agency - Luxury & premium brands#1 Print advertising- Competitive analysis of the market- Analysis of customer needs, proposal of creative ideas and strategic recommendations- Briefing of the creative teams and the digital, design and packaging entities of the Mazarine group- Operational follow-up of the print production, graphic chain and budget- Development of presentation materials, customer and service provider relationships#2 Accounts : Perfumery: Issey Miyake, Jean-Paul Gaultier, EscadaJewelry/timepieces: Cartier Hair care: FurtererSpirits: Appleton Estate, Aperol, Hennessy

Press relations agency specialized in design, architecture and luxury lifestyle#1 PR- Writing of press releases- Distribution and follow-up with journalists- Detection of media opportunities- Organization and participation in press events- Press valorization- Creation of monthly classic and interactive press reviews#2 Accounts Join-Manku Agency, Jean-Philippe Nuel, Bénédicte de Lescure, Ateliers d'Art de France...

- SEO web content writing- Online publishing and SEO optimization of print contents- Interviews with specialists - Press days and trade shows, contacts with press agencies - Community management