Charlotte Curl Email and Phone Number

Responsible for the in store revenue stream reporting directly to the Head of Sales ANZ. Management of a team of merchant trainers and success managers across ANZ to deliver sales growth across enterprise and SMB businesses.Building strategies to facilitate sales growth across in store department.

Partnering with Australia and New Zealand's leading retailers to launch Afterpay into bricks and mortar. Growing in store network from under 500 to over 25,000 shop fronts since 2017 and developing strategies to support strong sales growth. Developed team structure, recruited & manage talent across Australia to execute partner success strategies.Project Management:- Project managed the implementation of the Afterpay offering into retail stores from the point of engagement to launch- Delivered projects within a defined timeline and budget- Internal and external stakeholder management- Covered technical integration, marketing plans and staff training roll out- Identifying opportunities to streamline the In store rollout processSales & marketing:- Increased % of sales coming from in store department to contribute to overall Afterpay sales by delivering best practices and optimising efficiencies - Developed & Implemented best practice in store marketing integration and monitoring the success of each marketing method- Ongoing review of results and optimisationStrategy:- Developed training program, platform and content- Determined the most efficient and scalable way to deliver the training- Developed key partnerships to drive value and sales growing the in store - Developed scalable way for partners to order visual assets and marketing materials