Lead acquisition: Manage the SEO, SEA, SMO, and paid media strategy.

I oversee, plan and execute the digital marketing strategy. I'm responsible for QUEST's websites and the design of all the marketing and communication materials (print and online).I'm happy to develop win-win communication partnerships with other clean energy organizations so feel free to reach out!QUEST is an equal opportunity employer that has been operating since 2007. We welcome diversity and inclusion and we're working internally with the whole team to be more informed about anti-oppression and anti-discrimination topics and to make QUEST a leading example.

QUEST is a national non-government organization that works to accelerate the adoption of efficient and integrated community-scale energy systems in Canada by informing, inspiring, and connecting decision-makers. The organization commissions research, communicates best practices, convenes government, utility, and private-sector leaders, and works directly with local authorities to implement on-the-ground solutions. QUEST recognizes communities that have embraced these principles by referring to them as Smart Energy Communities.

As an Agile coach, I'm teaching my team the Agile Scrum methodology. I'm acting as a Scrum Master and work on implementing the Agile Scrum values and principles.As a member of the Marketing team, I’m responsible to elaborate and execute inbound marketing strategies and drive and analyze digital marketing campaigns, while facing the challenges of the brand new cannabis industry, dictated by the Cannabis Act.- Collaborate with Licensed Producers to align our marketing campaigns. - Created the B2C Email marketing strategy plan, including segmentation and automated campaigns.- Work on the development of the email marketing tool with internal and external stakeholders.- Develop and manage the monthly content strategy and calendar for B2C website and in-store.- Provide bi-monthly SEO performance and brand reputation reports with the highlights and recommendations.

Copywriting :- Rewrote all product information sheets (around 400), based on a new template I created, and wrote the new ones, optimized for search engines. - Wrote new product information sheets, optimized for search engines.SEO :- Set up SEO strategy, based on the latest best practices.- Researched keywords. - Analysed web traffic and SEO KPIs thanks to Google Analytics and Google Search Console. Made recommendations to improve the SEO and user experience. Setup a semi-automatic report.- Created landing pages to match with keywords researches.Design :- Designed the corporate identity & style Guide for the new online shop.- Optimized the website navigation and user experience.- Designed communication mediums for the website’s animation, Facebook account and for the newsletter.E-mailing :- Developed and managed the email marketing strategy with Mailchimp, using A/B tests and automation. - Developed the emails in HTML/CSS. Provided the images using Photoshop.- Set up actions to increase email subscribers. (+8% per month).Monitored KPIs: Open rate average: 32%, CTR average: 8%, Conversion rate average: 1%SEM / Google Adword :- Divided the Google Ads budget by 4 (from $900/week to $250/week) for the same number of conversions by optimize the current campaigns’ profitability.- Created new campaigns, Split testing.- Monitored KPIs, observation of budget.Photography :- Took photo of the new products with a Canon 550d in a lightbox studio photo.- Photo retouching with PackShot Creator, Photoshop.PartnershipVideos : Created videos with Movavi, Final Cut Pro.RecruitingResults : +47% of turnover between 2017 and 2018.

Working in an agile scrum environment within the IT Services for Employees Department.- Led a team of developers, UX designers, and copywriters. Prioritized the team activity in order to develop our internal selfcare website (50,000 unique visitors) with new content and improve the user experience.- Led and participated in the different Scrum meetings: sprint planning, daily, sprint review, sprint retrospective.- Led the product vision and managed different projects, in collaboration with stakeholders.- Contributed to the new internal selfcare mobile application as Web Content and SEO expert by following the Design Thinking methodology.- Collaborated with more than 100 both internal and external stackholders

Assured content’s coherence and homogeneity of our internal selfcare website (50 000 unique visitors) :- Responsible for content coherence and homogeneity of our internal selfcare website (50,000 unique visitors) by rewriting the existing content and creating new content, in collaboration with hundreds of stakeholders.- Led a team of copywriters and trained them on the guidelines, best practices, and requirements for content.- Collaborated with a cross-functional team and a web agency to develop the internal App Store Mobile.Increased the intern search engine’s performances and optimizations :- Search Engine developments: Identified user’s functional needs about search engine relevance and expected functionalities, budget management, set up evolutions with the project manager, operational acceptance testing.- Responsible for search engine performance and relevance.- Optimized the SERP (Search Engine Result Page).- Reporting.Agile project management since April 2015 :- Scrum Master substitute for 9 months: shifts each sprint.- Product Owner assistant.- Managed relationships with internal stakeholders.

E-mailing :- Developed and managed monthly email content marketing strategy and calendar, aligned with goods delivery and seasonality.- Developed (HTML/CSS/Photoshop) and deployed email marketing using Mailchimp, split testing. - Monitoring.- KPIs and optimized campaigns accordingly.Facebook Ads :- Managed Facebook Ads via Ads Optim.- A/B testing .- Monitored KPIs.Blogging / Increasing online presence:- Created and designed a new blog on WordPress:- Wrote articles.- Set up partnerships with french fashion bloggers.E-commerce website :- Set up special offers.- Personalized CMS (Prestashop) and managed web content : imagery, new pages, web navigation, product information sheetsCustomer Care:- Answered inbound calls- Processed orders, returns and exchanges over the phone. - Responded to emails.

- WordPress blogs's optimisation- On-page : wrote SEO content : brand page, category page. Keywords research, optimized pages design- Developed link-building following the Off-page SEO strategy.