Charlotte Doherty Email & Phone Number

London, England, Gb

London, England, Gb

Jersey City, Nj, Us

London, London, Gb

Expanded remit to combine our analytical engineering function (Data Systems) with our Business Intelligence. Covering all processed data within the Group in a single source of truth that the whole Group can benefit from.

London, London, Gb

London, England, Gb

London, England, Gb

London, England, Gb

Full responsibility for all digital analytics and web optimisation, from implementation through to deep-dive analysis for all John Lewis financial service websites.Developed a clear analytics strategy to meet the needs of a rapidly growing business.Created a culture of 'test and learn' optimisation. Initiated and run an optimisation programme: work with internal and external stakeholders. Support all areas of the business: senior leadership team, marketing, operations, product, and developmentManage relationships with 3rd party suppliers and agencies, to deliver analysis using leading solutions in analytics, tag management, and visualisation.

London, Gb

Provide actionable insight into assigned acquisition activity supporting the relevant search specialistand/or campaign managers.Provide actionable insight into site conversion of assigned websites and feed recommendations backinto the appropriate workstream or marketing manager.Support the web analytics manager in maintaining and developing the web analytics capability.Specifically ensuring the operational efficiency of our data capture (i.e. tags)Provide bespoke analysis to relevant stakeholders (brand managers, Search, eDM, UX, etc.)Make recommendations for content improvements and web site enhancement.Compile monthly ABCe reports.Setting up and testing of marketing campaigns tracking codes.Webtrends, Excel, Tableau, Office applications, dashboards, tagging, presentations, reporting, training, and testing.

* On-site optimisation AB tests and production of monthly monetisation data. * Hands on experience with SAS 9.2 invaluable to manage data volumes across multiple markets and automate repetitive processes. * Explore the sophus3 web metrics tool to ensure accuracy of result reporting for all reports, to achieve consistent approach to data gathering and interpretation. * Ensure all processes and findings were fully written up and available to all team members, for advice and points of reference across the agency.

London, Gb

* Day-to-day responsibility for the management of web and campaign metrics to provide insights to creative and strategic recommendations for clients. Communicate with client directors, media planners, the creative department and the web developers on the performance of campaigns. * Using analytics software, combine data from the various elements of the campaign into reports which include analysis and recommendations for improving the campaign going forward. Software includes Yahoo Web Analytics, Google Analytics, NEDSTATS, WebTrends, and Unica.

Dearborn, Michigan, Us

London, Gb