Charlotte Evans Will

Charlotte Evans Will Email and Phone Number

VP Product Marketing at Gong | Marketing Leader at intersection of Revenue Growth & AI | Ex Google @ Gong
Charlotte Evans Will's Location
San Francisco Bay Area, United States, United States
Charlotte Evans Will's Contact Details

Charlotte Evans Will personal email

Charlotte Evans Will phone numbers

About Charlotte Evans Will

I have led or been an integral part of Google’s biggest bets, from the early days of Google+ to the Android juggernaut, and now, at the forefront of AI for marketers. I’ve defended Google against Tim Cook’s de-positioning of Android as a “toxic hellstew” by developing a new product, Google Play Protect, and am now focused on building business leaders’ trust in AI. I believe AI is a tool that, when paired with the unbounded potential of human insight and creativity, can drive a step change in growth. It’s my job to connect the design of our AI solutions with the needs of our users, ensuring that there are feedback and input loops in place to empower users with helpful controls. I thrive in complex and highly dynamic environments, for example tech and finance. During the Great Recession, I influenced multi-million dollar equity investments in US commercial banks. Today, I am steering the ship in product marketing for Google’s search monetization, following the explosion of generative AI. Shaping the business and product strategy and igniting transformation are two areas that energize me most. For Google’s largest revenue driver, Ads, I’ve influenced major monetization decisions on the product roadmap and I’ve helped drive a large cross-functional pivot towards customer centricity.I am a calm, compassionate, and pragmatic leader with a direct communication style. One of my direct reports recently said it best “You are known as a brilliant and deeply kind/caring manager. You identify and solve problems quickly and clearly, build great XFN relationships, and are a thoughtful and good person.”Specialties: Marketing leadership, AI-powered marketing, digital marketing, brand strategy & management, content & thought leadership marketing, event marketing, partner marketing, social and community marketing, customer marketing, B2B and B2B2C marketing, strategy & operations, financial planning & analysis, investor relations.

Charlotte Evans Will's Current Company Details
Gong

Gong

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VP Product Marketing at Gong | Marketing Leader at intersection of Revenue Growth & AI | Ex Google
Charlotte Evans Will Work Experience Details
  • Gong
    Vice President Of Product Marketing
    Gong Sep 2024 - Present
    San Francisco, California, Us
  • Google
    Director Of Product Marketing, Google Ads
    Google 2022 - Sep 2024
    Mountain View, Ca, Us
    Lead global product marketing for $175B revenue generating ads product portfolio spanning Search ads, our fully AI-powered Performance Max campaigns and Google’s suite of measurement solutions (analytics, tagging, conversion modeling for a cookieless world).
  • Google
    Global Head Of Cross-Product Marketing, Google Ads
    Google 2020 - 2022
    Mountain View, Ca, Us
    - Pioneered an organizational pivot to customer centricity by reorienting our go-to-market packaging of products and content. - Built a new brand architecture and naming strategy and spurred a paradigm shift to rationalize our product offering to be easier to understand and use.- Led marketing for the fastest growing product in Google Ads history, Performance Max. Rallied cross-functional leadership around a clear, unified positioning; drove several high impact launch activations; and accelerated revenue growth by leading 3 complex product migrations into Performance Max.
  • Google
    Global Head Of Marketing For Android And Project Fi
    Google 2016 - 2020
    Mountain View, Ca, Us
    - Responsible for $xxxM of global marketing investments to launch and grow seven Android product areas (annual OS, Digital Wellbeing, security, accessibility, Android Enterprise, Android Go, Android One). - Led Google’s wireless service, Project Fi, from stealth to active growth mode through launch of first brand campaign resulting in 2x increase in nationwide brand awareness and 33% lift in sales. Accelerated subscriber growth through the launch of Fi’s first 3rd party device. - Re-envisioned the Android One strategic mission, brand, and partner program resulting in 3 new global device manufacturing partners and xM device sales upon launch in 2017 and 3x volume growth in 2018.
  • Google
    Product Marketing Lead For Android
    Google 2013 - 2016
    Mountain View, Ca, Us
    - Directly led 3 operating system releases for the world’s largest OS. Owned the Android presence at I/O, Google’s largest event, for 3 years and drove all product positioning, branding and the launch narrative including keynote presentations and the full range of consumer-facing messaging from website to social to retail training.
  • Google
    Strategy & Operations Manager
    Google Nov 2012 - Sep 2013
    Mountain View, Ca, Us
    - Led annual planning for a top investment area, Google+, and developed a customized country prioritization model to inform the annual strategy. - Pioneered ROI measurement of media spend by driving XFN collaboration between marketing, finance, product, and engineering to implement new in-product tagging.
  • Google
    Senior Financial Analyst
    Google Oct 2011 - Nov 2012
    Mountain View, Ca, Us
    - Responsible for budgeting, forecasting and centrally driving accountability for responsible management of $xxxM consumer marketing spend.
  • Capital Group
    Equity Research, Capital Research Global Investors
    Capital Group 2007 - 2011
    Los Angeles, Ca, Us
    - Evaluated equity investments and presented primary research conclusions in support of three Analysts directly managing $5 billion in the bank, retail, restaurant, and gaming sectors. - Analyzed capital adequacy and solvency risk of U.S. banks and helped determine the investment decision for over 60 bank capital raises during the Great Recession.
  • Morgan Stanley
    Equity Research
    Morgan Stanley 2006 - 2007
    New York, Ny, Us
    - Identified under- and overvalued publicly listed companies in the U.S. Retail industry and effectively communicated my stock recommendations through published research.
  • Ubs
    Investment Banking Analyst
    Ubs 2003 - 2006
    Zurich, Ch
    - Valued public and privately listed companies in the U.S. and Europe and ran deal teams and processes for the buying and selling of businesses, including leveraged buyouts during the 2005-2007 LBO boom.

Charlotte Evans Will Skills

Financial Modeling Valuation Investment Banking Equities Equity Research Investments Hedge Funds Corporate Finance Capital Markets Due Diligence

Charlotte Evans Will Education Details

  • The Wharton School
    The Wharton School
    Finance
  • Columbia University
    Columbia University
    Comparative Literature
  • St. Paul'S School
    St. Paul'S School

Frequently Asked Questions about Charlotte Evans Will

What company does Charlotte Evans Will work for?

Charlotte Evans Will works for Gong

What is Charlotte Evans Will's role at the current company?

Charlotte Evans Will's current role is VP Product Marketing at Gong | Marketing Leader at intersection of Revenue Growth & AI | Ex Google.

What is Charlotte Evans Will's email address?

Charlotte Evans Will's email address is ev****@****ail.com

What is Charlotte Evans Will's direct phone number?

Charlotte Evans Will's direct phone number is +191798*****

What schools did Charlotte Evans Will attend?

Charlotte Evans Will attended The Wharton School, Columbia University, St. Paul's School.

What are some of Charlotte Evans Will's interests?

Charlotte Evans Will has interest in Economic Empowerment, Education, Poverty Alleviation, Animal Welfare, Arts And Culture.

What skills is Charlotte Evans Will known for?

Charlotte Evans Will has skills like Financial Modeling, Valuation, Investment Banking, Equities, Equity Research, Investments, Hedge Funds, Corporate Finance, Capital Markets, Due Diligence.

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