Leveraging over 20 years of experience at the strategic, commercial and creative aspect of Fashion, Home & lifestyle products, as a Senior Executive. Have influenced the direction and performance of Private label, Design, Buying, Merchandising and Brand strategy across the EMEA - retail, wholesale and .com. Delivering within all product categories from Men’s, Women’s, Kids Fashion to Furniture / Home products. From fast fashion through to luxury. Have adapted my approaches to achieve optimised customer and market penetration. Deeply connected to transformational change as a tool to advance performance, Have redefined strategies, process and teams and established a strong track record of consistently turning business to commercial prosperity. Highly creative and innovative and with a deep love for great design & commerciality. I have a unique connection to markets and trends and have leveraged my ability to swiftly transform strategic delivery to adapt to customer and market changes. Employing a hands-on approach from within, Have influenced growth from the strategic directorate level down to store, wholesale & .com strategies in unique market locations. I believe in mentoring and training my teams to achieve high standards and define challenging targets to maximise the use of their talents to achieve commercial and market objectives. I have established a reputation as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. My expertise encompasses all aspects of Product / Design / Brand, Business development, and administration, from controlling costs, building key supplier relationships, and maximising revenues to harnessing team strengths to improve companywide performance.