Charlotte Howe is a strategic creative consultant with over ten years of experience working in culture, events, and luxury fashion in Canada and the UK. Charlotte is a natural leader who uses her organized and dedicated work ethic to achieve unparalleled results. With Charlotte’s extensive background, she co-founded Impact Design Lab, a female-led creative agency that specializes in design, strategy, and experience in October 2019. If you are interested in collaborating with Charlotte, please email her at charlotte@impactdesignlab.ca
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Co-Founder And Creative DirectorImpact Design Lab Mar 2020 - PresentToronto, Ontario, Canada• Established a female-led creative production agency that focuses on experiential design and creative strategy• Propose and manage initiatives that connect brands with emerging Canadian designers to bring unparalleled design and cultural experiences to Canada• Conceptualize and deliver innovative marketing, installations, and events for clients including the Raptors, City of Toronto, Destination Toronto, and Cisco• Lead event conceptualization, on-site management, post-event client feedback, and staffing for events ranging from intimate gatherings to large-scale productions for up to 20,000 attendees. -
Creative ConsultantFreelance Feb 2017 - PresentToronto, Ontario, Canada• Producing and coordinating corporate events, ranging from large scale fundraisers to intimate dinners that have collectively generated over C$1.5 million to date• Developing visual branding strategies for creative and corporate clients• Overseeing all production for client collateral including film, print, and digital
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Marketing LeadDesign Exchange Feb 2018 - Oct 2019Toronto, Ontario, Canada• Proposed and secured media partnerships totaling C$150,000 with international corporations, including Elle, AZURE, and SHARP• Developed and implemented a new digital content strategy to 150,000+ followers across all social media channels, increasing engagement by 225% • Worked closely with the Creative Director to develop a community engagement arm to create events, competitions, and programming for youth and emerging designers• Lead the design team to develop over 10 campaigns, experiential marketing, and on-site activations for corporate clients, including OVO, RBC, and Roots -
Digital Marketing ConsultantElevate Jun 2019 - Sep 2019Toronto, Ontario, Canada• Developed and implemented an influencer strategy, working with 50 influencers to generate over 5 million impressions• Assisted the marketing team with a Canada-wide competition to raise awareness for the festival -
Executive AssistantEmilia Wickstead Apr 2016 - Jan 2017London, England, United Kingdom• Produced and managed exclusive London Fashion Week shows, in-store events, and industry dinners including Vogue's top party of the season• Managed all relationships and communications with high-profile clientele, including the Duchess of Cambridge, Gwyneth Paltrow, and Emma Watson• Secured and managed sponsorship deals with brands including Swarovski, Sisley, John Frieda, and Charlotte Olympia• Hired and supervised a team of 10 interns from around the world -
Brand ManagerWilson Pk Limited Oct 2014 - Feb 2016London, England, United Kingdom• Developed and secured over USD$25,000 of seed funding for the brand's AW15 and SS16 presentations• Managed and oversaw all London Fashion Week shows that attracted international press coverage, including being published in Vogue• Managed relations with internationally renown stylists and celebrities including Lady Gaga • Hired and managed a team of 30 interns -
London Fashion Week Production InternPalmer//Harding Ltd Jan 2014 - Feb 2014London, England, United Kingdom• Managed all interactions with 40 VIP guests including international editors, buyers, and celebrities• Assisted in backstage production, including building a 30 piece set design• Created a backstage logistics system for colleagues to implement on day of show -
London Fashion Week Production InternJean-Pierre Braganza Feb 2012 - Apr 2012London, England, United Kingdom• Organized logistics leading up to London Fashion Week, including sending 500 invitations with specialized PR packages for 20 guests• Facilitated and oversaw backstage logistics with a team of models, designers, and assistants• Collaborated with colleagues to streamline front of house logistics for 200 guests -
Production InternCraig Lawrence Aug 2011 - Feb 2012London, England, United Kingdom» Assisted in the organization of brand events, including private sales evenings and Somerset House'sFestive Late for 400 people» Worked with the design team under deadlines to execute the SS13 collection » Assisted in delivering the SS13 collection to over 30 boutiques globally
Charlotte Howe Education Details
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First (With Honours) -
High School Diploma
Frequently Asked Questions about Charlotte Howe
What company does Charlotte Howe work for?
Charlotte Howe works for Impact Design Lab
What is Charlotte Howe's role at the current company?
Charlotte Howe's current role is Creative Director at Impact Design Lab.
What schools did Charlotte Howe attend?
Charlotte Howe attended Central Saint Martins, University Of The Arts London, Havergal College.
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