Senior Consumer, Customer and B2B insight lead, directing a team of 6 to deliver a broad insights programme across the L&G business; including responsibilities across Insurance, Savings and Retirements divisions. Responsible for senior stakeholder and agency management for the L&G group, alongside the delivery of an extensive research and insight programme, including Customer Experience research, Segmentation, Marcomms evaluation, B2B Research and Product & Proposition development, alongside leveraging market, consumer and channel intelligence to best optimise and drive business strategies.

Responsible for leading the insights programme; managing relationships with agencies and promoting effective use of insights in support of marketing campaigns, new business development & retention and operational improvement.

Responsible for generating and channelling foodservice industry insight into 3663, helping a broad range of stakeholders maximise the value of qualitative, quantitative and syndicated research and commercial insights. Head up the Insights team across various research projects and commercial analysis, including product, category, channel, brand and marketing collateral evaluation, plus the customer satisfaction programme, ensuring actionable recommendations are concluded from each project.

- Directed and managed key events accounts, including major consumer and trade shows- Lead and developed a new analysis and insight approach within the business - Delivered key insights into show performance, with actionable recommendations and development points for the show teams- Directed and conducted qualitative research in the event industry, including depth interviews and focus groups- Lead business development activities including pursuing new business leads and created proposals and pitches for major pieces of business- Managed and mentored junior team members

- Designed and led brand tracking and advertising research across a variety of sectors, including: Blue-Chip FMCGs, retail, telecoms, B2B financial services, children’s toys and pharmaceutical- Delivered recommendations to senior marketers and company directors via presentations and interactive workshops- Led analysis integrating primary and secondary data sources, including qualitative findings, sales, panel (TNS, IRI and Nielsen) and media data to generate actionable insights- Grew and sustained strong relationships with clients and their agencies by utilising excellent account planning and problem resolution- Led business development activities, including writing and delivering winning proposals /pitches, key highlights included being a core member of global proposal and pitch team which secured €1m+ of global brand tracking - Managed four line reports and provided coaching and pastoral care to junior project team members- Conducted graduate recruitment; engaging potential applicants at fairs and leading interviews- Led a range of internal training sessions on subjects including analysis techniques, presentation skills and preparing for professional qualifications (MRS)