Charlotte W. Email & Phone Number

Denver, Co, Us

During this transitional phase, I balanced independent consulting work with personal and professional development:• Served as a communications consultant for behavioral health organizations• Completed certificates in Branding and Customer Experience, and Project Management• Invested time in health and wellness• Prepared for the next phase of my career journeyThis period of diverse experiences and focused skill-building has equipped me with fresh perspectives and expanded expertise for future roles.

Colorado, United States

- Strategically leads and designs comprehensive communication and marketing strategies for a $12 million portfolio encompassing behavioral health initiatives. This portfolio includes the management of seven statewide campaigns.- Crafts behavioral health communication strategies rooted in community-informed practices and up-to-date research, with a keen focus on health equity, accessibility, and inclusion. Prioritizes community engagement by embracing person-centered design methodologies that actively incorporate the voices of our target communities, including BIPOC, LGBTQIA+, and youth. By involving these communities as experts, we ensure our campaigns deliver desired outcomes, cultivate a cohort of message advocates, and foster strategic partnerships.- Establishes meaningful connections with state departments, behavioral health providers, and community collaborators to align objectives and harness collective expertise and resources.- Proficiently develops and oversees contractual scopes of work and budgets, ensuring the successful and timely execution of a diverse range of contracts supported by various funding sources. Committed to accountability and fiscal responsibility.- Experienced in developing and implementing process improvements for communications projects in both internal and external capacities. Proficient in supervising workflows, collaborating with cross-functional teams, and leveraging tools to optimize communication processes.- Direct a team of four full-time communications, marketing, and outreach professionals, employing a leadership style rooted in referent power. Foster a supportive team culture that empowers individuals to take ownership of their work projects, promoting autonomy and professional growth within the team.Campaigns:- Lift The Label (LiftTheLabel.org)- Recovery Cards Project (RecoveryCardsProject.com)- I Matter (IMatterColorado.org)- Colorado Crisis Services (ColoradoCrisisServices.org)- 988 (in development)

Denver, Colorado

- Lead the development, management, and supervision of a $7 million communications project and contract portfolio. This portfolio encompassed five distinct statewide communications campaigns, spanning brand creation, targeted messaging, paid media strategies, and community engagement initiatives.- Serve as subject matter expert in marketing and communications, community engagement, behavioral and public health, and the procurement of high-quality communication services. Actively engaged as a consultant in collaborative campaigns with other state agencies providing invaluable expertise in strategy development and creative concepting.- Formulate and manage internal communication strategies, ensuring the timely, accessible, and relevant dissemination of information to staff. Prioritize innovative approaches that align with industry trends and promising practices.- Collaborate closely with community partners to design communication strategies that empower them as trusted messengers. These strategies facilitate community dialogues, identifying gaps and solutions for more effective and culturally competent delivery of behavioral health services. This inclusive process amplifies the voices of community members, enabling them to influence meaningful and actionable changes within the state-managed behavioral health services and systems.

Denver, Co

- Collaborated closely with campaign staff and leadership to actively engage 160,000 community members in Colorado State Senate District 32. This engagement spanned a range of vital local policy topics.- Skillfully oversaw the planning and execution of engagement initiatives, ensuring alignment with campaign goals and timelines.- Spearheaded the development of a comprehensive communication strategy in partnership with campaign leadership. The strategy successfully reached and engaged 160,000 community members, providing education and soliciting their invaluable feedback on critical local policy matters, including education, environmental concerns, affordable housing, and immigration.

Longmont, Co

- Chosen through a competitive application process to serve in the City Manager's Office of Longmont. Tasked with creating and sharing a comprehensive guide highlighting best practices in community involvement and engagement, featuring local exemplars.- Led the development and publication of a comprehensive community involvement and engagement guide, available in both print and digital formats. The guide showcased best practices and illustrated strategies with local examples.- Collaborated with the Public Information Officer to craft a communication plan. The plan ensured the dissemination of the new community engagement guide to 800 city employees and over 98,000 Longmont residents.- Assisted the City Manager's Office in monitoring state legislation that could impact the city. Engaged with community members to gain insights into their perspectives and needs while assessing the potential impact of proposed legislation on individual citizens.

Costa Mesa, Ca

- Served as a consultant and subject matter expert in substance use prevention and youth engagement for substance-related programs. Impacted over 475,000 middle and high school students across 600 schools in Orange County, California.- Led the creation of a skills-based marijuana prevention curriculum through high school-aged youth focus groups. Ensured relevance and engagement for the target age group.- Developed a strategic communication plan to introduce the new curriculum to schools. Conducted teacher training and provided ongoing support to facilitate successful curriculum implementation.- Assisted 28 school districts in maintaining certifications to secure ongoing program funding and access to essential resources.

Fullerton, California

- Developed and led educational programs for 20,000+ middle and high school students and 5,000 parents in Orange County, California, to reduce youth substance use in three urban school districts.- Led the development of a comprehensive communication strategy to engage diverse stakeholders in supporting positive youth development. Included community engagement, educational material distribution, and relationship building to gain support for local school district initiatives.- Served as a trusted educator and spokesperson, specializing in substance use prevention. Delivered presentations to educate youth on the effects of substances and promote healthy decision-making. Also, provided training to parents, school staff, and community members on positive youth development.- Secured $150,000 in state funding through successful grant writing for a tobacco prevention program. Demonstrated past success, key partnerships, and staff expertise in tobacco prevention to secure federal and state grants.

Salinas, California

- Led tobacco prevention and healthy beverage initiatives across Monterey County, utilizing education, communication, and community engagement strategies.- Collaborated with multi-unit residential property companies to establish and update no-smoking policies. Built relationships, provided resources, and coordinated communication plans to inform residents about policy changes and their benefits.- Supported the county Tobacco Control Department in advocating for and assisting municipalities with Tobacco Retail Licenses to reduce youth tobacco use. Established the Monterey County Collaborates coalition, uniting county-wide stakeholders dedicated to promoting healthy behaviors among young people.

Master Of Public Administration - Mpa, Public Administration

Accelerated, 10 month program Capstone: Policy process analysis of the Denver Green Roofs Initiative

B.A. Collaborative Health And Human Services, Public Health

Focus on public policy and community health Capstone: Policy analysis of the Tobacco Retail License for Monterey County