Bending Spoons owns and operates leading digital products, including Evernote, Meetup, Remini, Splice, StreamYard, and WeTransfer, which have served nearly a billion people worldwide.

Where Bending Spoons meets endless creativity 🎨• Creative strategy across the entire Bending Spoons product portfolio, overseeing ideation, creative brainstorming, and content & media production for Paid User Acquisition, Marketing, and Product initiatives• Owner of the Evernote creative sprint, optimizing paid user acquisition channels (Meta, Google Ads) and enhancing user acquisition flows through onboarding, landing pages, and an affiliate program• Collaborate with a diverse team of talented UI/UX & media designers, art directors & web developers• Provide analysis and strategic guidance to the Product units to drive growth improvements

• Owner of performance marketing campaigns focused on attracting top talent• Overseeing campaign management, budget allocation, performance tracking and analysis, conversion rate & funnel optimization

•Succeed in your philosophy exams with Elevations 📚•Over 3.7 million cumulative views across all platforms (TikTok, IG)• Private lessons of philosophy with a 100% satisfaction rate• Creation of a newsletter (+1.3K followers) dedicated to the philosophy of the future ➡️ lophi.substack.com➡️ Follow @elevationsfr for your culture or studies!

• Teacher for two second-year HEC preparatory classes (ECG) • Focused on preparing 65 students for essay component of competitive entrance exams for top business schools• Responsible for 2023-2024 academic year theme: 'Violence'

• Led content strategy for a Consumer app within Voodoo, encompassing editorialdirection and process development• Worked alongside the Product team to implement innovative Content features• Technical collaboration with Data & Engineering team to enhance personalization ofthe content provided• Guiding generative AI to automate content production• Part of the executive committee to bring out strategic perspectives

• Management and acquisition of top broadcasters to help them create formats adapted to live stream: Samuel Etienne, France TV, Arte, Ouest France…•Editorial planning and daily monitoring to maintain a relevant front page• Reporting on content trends and performance aimed at the senior management• Collaboration with Product, Data, Sales team

• Launched 5 consumer mobile apps aimed at the US Market - from discovery to delivery (user research, prioritization of features, execution through A/B testing)•Tracked content performance: quantitatively (CTR, average time spend) and qualitatively (tone of voice, formats)•Management of a team of 40+ US freelance journalists, and content agencies • Collaboration with the Product, Design, Data & Engineering team

•Writing, creation and development of new formats (videos, and Instagram): helped grow the channel from 50K followers to 1 million (today: 2.4M on YT & IG) • Supervision of 5 journalists and editors