Having started my career in Digital Marketing, when I earned a place in Disney’s Graduate Internship program, I spent 7+ years working between Disney & Viacom in the Kids entertainment space. Here I gained invaluable insight into a range of audiences and platforms was able to influence the rapid growth of social media marketing, rolling out a variety of international initiatives for ever-developing platforms including the web, Facebook, YouTube and Instagram. By launching new accounts on Instagram, watching thoughtfully crafted content go viral on YouTube and continually studying the unpredictable nature of social media distribution, I have become an expert in audience development and content marketing.Since joining Style Me Pretty as a consultant in 2018, I have been able to leverage my previous experience to grow and develop the business, not just in their marketing efforts, but also in the way they operate overall. As SMP’s Chief Operating Officer for 2020 and 2021, I was responsible for driving the business strategy, managing the operations, improving optimization and helping them to leverage their deep content roots in new and innovative business ventures, through the most challenging 2 years the wedding industry has ever seen. Outside of work I love to travel, and also enjoy cooking, running and barre. I currently live in Amsterdam with my husband, Frank, and 2 year old Labrador, LouLou.