With an 8 year marketing background in financial services, insurance, automotive and e-commerce industries in high growth businesses. I am a dedicated & driven product marketer with a broad understanding of marketing channels & strategies. I have a passion for bridging product & marketing to deliver great product offerings, integrated marketing campaigns & finding new ways to introduce audiences to relevant propositions. Working at cinch as Product Marketing Manager in the brand team bringing to life initiatives and products to market, making sure we’re always taking the faff out of customers’ motoring journey. Previously worked at Compare the Market in the Meerkat Meals Partnerships team, evolving the value proposition, go to market strategy and driving customer retention. Was also part of the Marketing Graduate scheme at BGL Group, included working across the group LesFurets.com in Paris and Compare the Market.Graduated with a First Class Honours in European Business with French from the University of Portsmouth, which included a placement year at Microsoft in London, in the UK Strategic Sales Search Team as a Trade Marketing Intern and a year abroad in France.
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Senior Campaign ManagerMoonpig Mar 2024 - PresentLondon, England, Gb -
Product Marketing ManagerCinch Oct 2022 - Dec 2023London, England, Gbcinch is the leading automotive e-commerce brand in the UK, delivering cars faff-free to the nation.Owned the relationship between product & marketing, whilst executing go to market strategies for propositions and tactical & brand campaigns to drive incremental revenue, sales & awareness. Reporting into the Head of Brand & working closely with Heads of Product and digital teams to bridge the gap between marketing and product.- Launched the cinch app, driving over 100k+ downloads in under 6 months, working with product teams and media agency to optimise and market the app, which now drives 10% of sales.- Manage E2E tactical sales campaigns from strategy to execution driving incremental sales, collaborating with channel owners, commercial, legal, inventory and product.- Launched & optimised 5 Value Add Products to market driving additional revenue & product conversion (up +5%) to increase customer engagement.- Creation of go to market strategies & leading executions across marketing & product teams, presenting monthly to the Chief Customer Officer and board level members. -
Rewards Product Marketing Manager - Meerkat MealsComparethemarket.Com Nov 2021 - Oct 2022London, London, Gb -
Marketing Partnerships Senior ExecutiveComparethemarket.Com Sep 2019 - Nov 2021London, London, Gb -
Seo GraduateComparethemarket.Com Mar 2019 - Aug 2019London, London, Gb -
Marketing Communications GraduateComparethemarket.Com Sep 2018 - Feb 2019London, London, Gb -
Marketing GraduateBgl Group Sep 2017 - Aug 2019Peterborough, GbRotations include: - Internal Communications & Events, Group Functions, Peterborough.- Marketing Planning, LesFurets.com, Paris.- Marketing Communications, comparethemarket.com, Peterborough.- SEO and Campaign management, comparethemarket.com, London. -
Trade MarketingMicrosoft Jul 2015 - Jul 2016Redmond, Washington, UsDuring my year at Microsoft I supported the sales team with client engagements, incentives and initiatives with marketing materials and aids. I also created internal and external communications including invitations to client events and internal weekly industry update newsletters. I was also co-lead to the London Events intern led project called Get On where as a collective we reached over 14,000 students, educating and inspiring them to pursue careers in tech.
Charlotte Rowles Skills
Charlotte Rowles Education Details
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University Of PortsmouthEuropean Business Programme -
Em Normandie Business SchoolInternational Business -
Dereham Sixth Form CollegeFrench -
Dereham Neatherd High School
Frequently Asked Questions about Charlotte Rowles
What company does Charlotte Rowles work for?
Charlotte Rowles works for Moonpig
What is Charlotte Rowles's role at the current company?
Charlotte Rowles's current role is Senior Campaign Manager at Moonpig.
What schools did Charlotte Rowles attend?
Charlotte Rowles attended University Of Portsmouth, Em Normandie Business School, Dereham Sixth Form College, Dereham Neatherd High School.
What are some of Charlotte Rowles's interests?
Charlotte Rowles has interest in Children, Learning New Languages, Economic Empowerment, Civil Rights And Social Action, Travelling, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Charlotte Rowles known for?
Charlotte Rowles has skills like Intercultural Communication, Foreign Languages, Communication, Teamwork, French, Time Management, Microsoft Office, Spanish, Powerpoint, Spanish Translation, Trade Marketing, Data Analysis.
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