Charlotte Shi, Ph.D Email and Phone Number

• Responsible for the overall performance of the China market growth, commercial profitability and EBITDA. • Lead the development of marketing campaigns/market strategies and drive communications/media direction across all digital platforms such as SEO, Affiliates, Influencer, CRM and Social.

• Managing all aspects of MAN brand management, including trade mark protection; logo and identity control and governance; colleague/departmental brand engagement and support; • Heading up Manchester Airport’s Chinese social media platforms (WeChat/Weibo) to ensure that Manchester Airport engages effectively with both current and future Chinese passengers; • Managing multi-channel marketing activity for Runway Visitor Park at Manchester Airport- including both business and consumer… Show more • Managing all aspects of MAN brand management, including trade mark protection; logo and identity control and governance; colleague/departmental brand engagement and support; • Heading up Manchester Airport’s Chinese social media platforms (WeChat/Weibo) to ensure that Manchester Airport engages effectively with both current and future Chinese passengers; • Managing multi-channel marketing activity for Runway Visitor Park at Manchester Airport- including both business and consumer marketing to meet the trading targets of the visitor attraction; • Working with Chinese airlines and tour operators serving China to ensure the ongoing success of the Chinese air links from Manchester Airport. Show less

• Teaching and leading across undergraduate and postgraduate modules, contribute to a range of modules across the subject area such as Principles of Fashion Marking and Strategic and Creative Solutions. 
• Contributing to the management, administration and coordination of the teaching programme and its development in terms of curriculum and teaching strategies. 
• Designing and managing virtual learning modules and eLearning resources for both BA and MA courses.

•Consulting on Unibail-Rodamco’s current strategic plans and offering suggestions for their expansion into pop-up retail across shopping centres in European cities;

Ph.D in pop-up retailing with a special emphasis on marketing, social media and retail management. Through the research, successful networks and collaborations were developed with external professionals to promote wider social and cultural changes through my research.