I'm an experienced Chief Executive Officer (CEO) with a documented history in creating great growth in all my previous companies. With passion, energy and solid experience I've built several strong long-lasting companies. Over 25 years of experience in digital transformation, digital marketing and business development with four profitable start-ups behind me that I built from scratch.I've worked as Digital Media Manager and as CEO for several companies. As a CEO for IAB Sweden (trade association) I built the organisation from 11 to 290 member companies, co-founder of Morningstar Europe’s (fund rating company) that we rolled out in 11 countries in Europe, Ad Center, I built the groundbreaking SaaS-company and the first Self-Service platform in Sweden in 1996 with an internet interface. My start in the media industry Riksmedia, I was part of building an award winning, best sales company.I have a broad foundation in leadership, entrepreneurship, sales, marketing, digital media, growth, P&L responsibility, board work, business development, innovation, transformation, processes, strategies, networking, analysis, event marketing, Ad / Martech, brand journey, media specialist, presentations skills, training, project management, UX, websites/Wordpress and apps, etc.Areas of expertise:☆ Marketing & advertising, general expert in digital marketing☆ Business development☆ Board of Directors (As CEO and external companies)☆ Leadership skills & strategy☆ Start-ups (4)☆ Idea-, service- & product sales, Go-to-market☆ Special competence in Digital Strategy, Analytical Skills, Media Buying, Marketing Event Planning,☆ User Experience(UX), Corporate Finance, P&L, Recruitment and Organizational Leadership.☆ Large network in the media and marketing industry, in Sweden, Europe and globally.☆ I'm well versed in Programmatic, SEO / SEM, Native-, online-, DOOH-, Audio/Podcast- advertising, Influencer-, Affiliate- Marketing and Insight & Analytics etc Professional description: ☆ Huge drive, entrepreneurial spirit ☆ Business acumen☆ Commercial, enthusiastic leader☆ Passionate about digitization and business development☆ Bringing structure and explain complex problems/solutions☆ Huge sales and customer focus☆ All companies I co-/founded have been profitable in one year☆ Strong eye for details, I’m meticulous, structured
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CeoEmarkable AbStockholm, Se
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VdEmarkable Ab Feb 2024 - PresentStockholm, Stockholm County, SeI work as CEO for a young agency, Emarkable, an innovative CXM partner that brings together seasoned experts to revolutionize clients' customer experiences. With deep knowledge, decades of experience and strong passion for creating memorable customer relationships. We combine expertise in Marketing Automation, CX, BI & AI to take brands to new levels. I'm happy to tell you more over a coffee or video call.
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Board MemberDoohclick Ab Jun 2021 - PresentStockholm, Stockholm, SeDoohClick modernize businesses in the OOH, a SaaS company with a product that brings the OOH industry into the 22nd century. -
Nomination CommitteeInstitutet För Reklam- Och Mediestatistik (Irm) May 2022 - PresentStockholm, Stockholm County, Se -
Board MemberInstitutet För Reklam- Och Mediestatistik (Irm) Apr 2014 - May 2022Stockholm, Stockholm County, Se
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Ceo Relation & Brand AbRelation & Brand Ab Feb 2023 - Feb 2024As CEO of Relation & Brand, I run a CXM-agency that has deep expertise, with 20 years in Marketing Automation MA, Business Intelligence BI, AI and data-driven marketing. We take responsibility for the entire process from research, data, insights, implementation to follow-up. We help our customers with customer development, create commitment and a dialogue that leads to a long-term relationships, increased of ROI and sales. Optimize the use of their MA systems.
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Board MemberReklamombudsmannen May 2019 - Apr 2023Gamla Stan, Stockholm County, Se -
FounderThür Consulting Dec 2021 - Feb 2023Assignments in marketing, media, events, leadership, workshops and senior project management. I bring with me extensive experience from several profitable start-ups of different SaaS-, DaaS-, media- financial and educational businesses. Built on strong problem-solving skills, creative thinking, analytical, tough sales targets and always-on-focus on development and innovation. High-performance.
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Executive Team LeadMedieinstitutet Feb 2012 - Jan 2022Bromma, Stockholm, SeMy commitment to drive the industry forward in digital marketing and to ensure competence led to a 10-year involvement in management groups at the Medieinstitutet a school that plays an important role in ensuring competence. I have also been the initiator of new educations at Medieinstitutet. -
Ceo & FounderIab Sverige Nov 2010 - Dec 2021SeCEO of the trade association IAB Sweden (IAB Sverige) the hub for digital marketing. A role where I fully channel my passionate for digital developing and marketing.★ Led a dozen parallel specialist groups - task forces with over 200 participant★ Arranged seminars / events monthly for 200-800 people★ Developed and offer education / training within the online marketing for 1000s.★ Influenced and developed the industry in a myriad of areas during my 10 years★ I developed constantly the organisation, created a brand journey from unknown to well-known★ P&L - started from budget challenges and built up to a solid economy. ★ Close cooperation with; media agencies, platforms, brands, publishers, mar-/ad-tech etc.★ I took the organization from 11 to 290 member companies★ Legal affairs and lobbying on EU-level and with our Swedish politicians and officials.★ United big and small players around standards and guidelines.★ To me and the board it was important that Sweden was at the forefront by eg implementing IAB's technical standards and frameworks. ★ Created tools within: Banner Display standards, Programmatic, Influencer Marketing, Gaming / Esport, Online Video, Legal & Policy, Insight & analysis, Data, Audio / Pod, SEM / SEO, Native Adv., DOOH and viewability etc.★ Founder of IAB Sweden in 2008.IAB, the Interactive Advertising Bureau, is, the world's leading online marketing organization. The national IAB Sweden was formed to gather the local stakeholders in digital marketing. IAB acts as an independent and transparent member organization in 47 countries. -
Head Of Online MediaKantar Sifo Sep 2006 - Sep 2012London , CoHead of digital media included selling and developing new deals for media auditing for Kantar Sifo Media Audit. I developed new services and trained media consultants from media agencies and publishers in Kantars Media planning tools. I was responsible for various auditing services of digital channels to ensure transparency through third-party services. I had daily contact with publishers and agencies in Sweden for first-class customer experience, negotiation and upsell. -
Co-Founder & Ceo Morningstar Europe In Stockholm Daas & Saas CompanyMorningstar Sep 2000 - May 2006Chicago, Il, UsAs co-founder of Morningstar in Europe and CEO for the head office in Sweden my role was to built and lead the team of operations for 11 countries. A team heading up data collection for 40 000 mutual funds in Europe a multicultural team of 15 different nationalities. That team was supporting all local Morningstar offices round Europe with aggregate data for Morningstar's reliable source and service in the financial service sector. In this leadership role I shaped, led the young team and made sure the right skills were added. I created processes and ensured that we had strategies for the daily work when new markets were added and increased constantly efficiency and development. Daily international collaboration with the fund market and Morningstar offices in European and US. -
Ceo And FounderAd Center Ab - Saas Company Dec 1996 - Sep 2000Ad Center was pioneer in digital distribution of ads and transformed the industry, revolutionized an extremely expensive process through digitization in 1995. I gave advertisers, media agencies and the industry the possibility to secure the distribution and quality check the graphic quality. As founder and CEO, I educated the industry in this new technique and all other work tasks that comes with small and groundbreaking company. I built Ad Center from scratch and offered a seamless, workflow in the first European "self service platform" a service between brands, agencies and publishers. The business continued for 10 years until Mediekompaniet bought the company.This was in the beginning of the internet, which led to daily challenges for me, I had to solve. I built knowledge in graphic design, layout, html, digital working methods and development of the platform etc. I made the company profitable within the first year and had 90 % of market using the platform. I was responsible for employees, the board, customer satisfaction, brand, marketing and P&L etc.In parallel I developed industry standards for digital ad management via TU (Tidningsutgivarna) committees for many years.
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Analyst, Sales Assistent And Business DevelopmentRiksmedia Ab - Media Company 1988 - 1996Riksmedia was a media sales company and my first employer in the media industry. The eight years in the company gave me a lot of experience in media knowledge, sales and business development. I was the first employed and helped build a company that was Award-winning best sales company in the industry a few years later. Riksmedia in addition to selling advertising space for 60 local newspapers, were a pioneer in new media at the time, eg hosted the first ad server for banners in Sweden, Ad Banner Center in 1996. I was also part of making us the first sales company for commercial radio in Sweden.My role from the beginning was as Traffic / Advertising Operation then head of AdOps, analyst, creating Power Point presentations, customer support, complaint solutions and the last two years in business development, digitizing the entire eco-system for creative ad management flow from analog to digital.
Charlotte Thür Education Details
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Berghs School Of Communication
Frequently Asked Questions about Charlotte Thür
What company does Charlotte Thür work for?
Charlotte Thür works for Emarkable Ab
What is Charlotte Thür's role at the current company?
Charlotte Thür's current role is CEO.
What schools did Charlotte Thür attend?
Charlotte Thür attended Berghs School Of Communication.
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