Responsibilities:• Creating a new Nordic Patient Journey Acceleration function in collaboration with management• Leading Patient Journey process and structure across all 5 business units• Member of Country Management TeamResults:• Co-created /implemented a new Nordic organizational function including all operational aspects• Development of new tools/methodologies in collaboration with management

Responsibilities:• Patient Advocacy - built strategy and established strong strategic partnerships with Patient Associations and other external stakeholders to improve patient outcome • Contract management & compliance• Collaboration across all 5 business franchisesResults:• Initiated, developed and executed a market 1st. strategic partnership with largest Danish pharmacy chain on national awareness/activation campaign empowering Heart Failure patients• Managed patient… Show more Responsibilities:• Patient Advocacy - built strategy and established strong strategic partnerships with Patient Associations and other external stakeholders to improve patient outcome • Contract management & compliance• Collaboration across all 5 business franchisesResults:• Initiated, developed and executed a market 1st. strategic partnership with largest Danish pharmacy chain on national awareness/activation campaign empowering Heart Failure patients• Managed patient focus group initiatives within many therapy areas to find pain points in the patient journeys for strategic imperatives • Implemented the global company policy “Commitment to Patients and Caregivers” into the Danish organization (keeping the patient/customer in the center) Show less

Responsibilities:• Development of OTC strategy & operational execution• P&L / marketing budget responsible• Key Account / Contract Management with pharmacy chains in DK/NO/IS (wholesaler)• Portfolio/category development/launch excellence• People management (marketing & sales)/ high performing team – KPI setting, motivation and development of team)Results:• Sandoz OTC DK business +30% sales growth from 2012-2016 (in flat total market), DK best country… Show more Responsibilities:• Development of OTC strategy & operational execution• P&L / marketing budget responsible• Key Account / Contract Management with pharmacy chains in DK/NO/IS (wholesaler)• Portfolio/category development/launch excellence• People management (marketing & sales)/ high performing team – KPI setting, motivation and development of team)Results:• Sandoz OTC DK business +30% sales growth from 2012-2016 (in flat total market), DK best country performance in Sandoz Nordics and #4 in Sandoz Europe• Became market share leader within OTC categories (allergy and cough & cold) • Strategic partnership with all 3 pharmacy chains in DK (A-apoteket, Apotekeren and PharmaPlus)• Sandoz became #1 best pharma company to work with (Kikkenborg pharmacy report) due to new go-to-market strategy & execution by high performance team• Developed and implemented a new design for Sandoz OTC portfolio which was more appealing to pharmacists and consumers which resulted in improved shelf space and increased sales by 30% Show less

Responsibilities:• P&L responsible for Medical Device, FMCG/consumer healthcare brands and OTC (Compeed, Natusan Baby, o.b. Neutrogena, Nizoral, Regain, Brentan) • Category Management / Strategic marketing/brand management & execution• ATL, product launches, PR events, campaigns and follow-up, S&OP etc. Results:• Increased MS in sales and volume • Strategic partnership with pharmacy chains, Matas and Mass market• Initiated and co-executed a global 360 degree… Show more Responsibilities:• P&L responsible for Medical Device, FMCG/consumer healthcare brands and OTC (Compeed, Natusan Baby, o.b. Neutrogena, Nizoral, Regain, Brentan) • Category Management / Strategic marketing/brand management & execution• ATL, product launches, PR events, campaigns and follow-up, S&OP etc. Results:• Increased MS in sales and volume • Strategic partnership with pharmacy chains, Matas and Mass market• Initiated and co-executed a global 360 degree campaign on Compeed with Caroline Wozniacki as brand ambassador and increased sales by index 200 in 3 years• Re-launched Natusan Baby brand (collaboration with the Midwifes Association (which resulted in positive articles), new design, new branding, trade fairs, awareness campaigns and in-store campaigns in multiple distribution channels Show less