I am an experienced insight, brand and marketing professional. Working in the publishing industry, I love to champion authors, understand audiences, and I believe in the importance of reading, writing and creativity for all. Working with Pan Macmillan's biggest brand authors, I have led campaigns and insight projects on fiction, non-fiction and children's bestsellers. I've worked with colleagues to develop winning strategies to achieve bestselling status, reach new readers, or establish a new identity for an author or series. I am also proud to have been involved in supporting company and author initiatives around literacy and wellbeing, including Ann Cleeves' Reading for Wellbeing project. I have experience in project management, cross-team collaboration, workshop facilitation, and developing and embedding new ways of working. I started my career as a journalist, and love to use my writing, researching and storytelling skills in new contexts. While undertaking my MBA from Central Saint Martins and Birkbeck, I explored an interest in the interconnectivity of business and society, broadening my experience base, and developed further skills in design thinking, product design, entrepreneurship and soft-systems methodology. My final project tackled how to generate creative thinking in a business within the context of change, examining workplace culture and opportunities for collaboration, for which I was awarded the Best Thesis/Final Project award. I'm interested now in how creative thinking at work interacts with the use of AI, as well as the power of creativity and imagination within different contexts.