Charlotte Marshall Email & Phone Number

California, 94086, Us

My team creates inclusive experiences that inspire, connect, and engage candidates through the work of our People Brand & Diversity Attraction teams.

California, 94086, Us

Jackson'S Point, Ontario, Ca

Honoured to join this advisory board to help drive the industry direction, thought leadership and best practices through primary research, and to help advance the competencies and skills of HR professionals. #hrresearchinstitute

Repel the many and compel the few, with impact, purpose and belonging.In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates — and the best additions to their culture?The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

I led a growing team of brand, media and digital marketing professionals who are responsible for building, managing, and amplifying Danaher's employer brand. Our newly launched global employer brand is designed to help our 29 operating companies attract, engage, and win the loyalty of our highly sought-after associates who drive the company's incredible 25-year history of out-performing the market. - Define and lead the company’s global employer brand marketing strategy, key priorities, measurement framework, and budget.- Partner and manage relationships with senior leaders and teammates, including recruiting, DEI, marketing, corporate communications, and others to understand talent and hiring forecasts, develop/align comprehensive go-to-market plans, and deliver senior leadership-level presentations on marketing performance and impact.- Scale and lead a team of professionals who plan and drive fully integrated, impactful global marketing strategies and campaigns to support the recruiting life cycle.- Prioritize and deliver on ad-hoc talent brand marketing support, to provide outstanding candidate and employee experiences.- Continuously improve our presence in the talent market, educating senior leaders on the current landscape and emerging external standard methodologies, and implementing strategic talent initiatives.

Frisco, Texas, Us

Magellan hired me to create an authentic employer brand, EVP and an exceptional candidate experience. I’ve developed partnerships with key internal stakeholders to drive an aligned messaging system that educates, inspires and convinces prospective recruits to join and new hires to stay. I’ve equipped TA with tools to talk about the company and its success through the eyes of its people and helped improve our recruiting success by clarifying the company’s core talent brand messages and developing talent personas.Key accomplishments;- Delivered a world-class employer brand in 100 days, adopted as corporate brand- Creating a media strategy that reduced cost per applicant by 78% in 6 months; increased conversion by 43%; and increased the number of qualified apps by 42%- Identified key metrics, dashboards and reports to drive continual improvement

Waltham, Ma, Us

I grew the team behind Thermo Fisher's employer brand, managing a multi-million dollar global budget and corresponding media plan.Key accomplishments;- Developed an employer brand story gallery with over 40 unique employee stories- Developed a world-class employer brand that more than doubled traffic to our newly developed, award-winning career site- Cut cost per hire by 60 percent and improved quality of hire within four months of employer brand activation- Grew our brand presence on Glassdoor at double the rate of our competitors- Trained a global team of 150+ recruiters.

Waltham, Ma, Us

I led employer branding, recruitment marketing and HR communications for a global biotech company during rapid expansion from a few thousand employees to an international behemoth with more than 12,000 employees, and 5,000 patents, 50,000 products, and sales in 180 different countries. Our ability to grow was driven by our ability to attract, develop and retain the world-class people who would thrive in our environment and share in our desire to improve mankind by enabling our customers to feed, fuel, and heal the world. My role helped prepare the company for its acquisition by Thermo Fisher for $13.6B, a 12 percent premium.Key accomplishments;- Driving the overall cost per hire down by $1,500/hire- Raising the employee engagement index by seven points in two years

Bethesda, Md, Us

I was responsible for the creation and development of strategic external and internal communications and brand positioning.

New York, New York, Us

Led internal comms and recruitment marketing, and event strategies to attract, engage and retain top talent, and crafted advanced communication and culture initiatives to onboard, engage and retain 10,000 employees working in 10+ locations.

London, Gb

Responsible for managing communications for area leadership, HR, finance, alumni relations, corporate social responsibility, women and diversity programs.

Cincinnati, Ohio, Us

As a member of the communications department, I developed a communication plan and materials designed to improve morale in response to a company audit.

Cambridge, Ma, Us

As a Marketing Services Assistant, I contributed to large pharmaceutical media campaigns by creating press kits, writing and issuing press releases, placing pitch calls, developing media lists, proofing materials, and monitoring the media. I also performed client and competitor research, assisted in the launch of national campaigns, and helped develop new business proposals.

Ma, Communications & Digital Media

B.S., Organizational Communication