• Guides brands to fortify their digital presence through detailed business analysis, concentrating on CRM, content management, e-commerce, and maintaining a robust sense of branding.• Provides consultancy and oversees project management to implement and optimize Shopify and Klaviyo, creating steadfast e-commerce solutions and productive customer relationship management.• Delivers insightful advice on content strategy, SEO, and diverse web marketing strategies to enhance brand growth and visibility.

• Leading the formulation and execution of international digital marketing and e-commerce strategies, emphasizing cohesive brand representation and user experience.• Executing detailed CRM strategies focusing on automation flows, VIP communications, and applying cross-sell and upsell strategies to augment customer interaction and brand pro fitability.• Supervising media and social commerce agencies and employing technical pro ciency in platforms like Google Analytics, Google Shopping, Klaviyo, and Shopify to optimize brand performance.• Coordinating e-commerce and campaign shoots and collaborating with artistic directors focusing on the enhancement and optimization of e- commerce sites and performance analytics.

• Devised and applied eff ective marketing and communication strategies, maintaining brand consistency and infl uential social media presence.

• Orchestrated the launch of six vintages and managed 360° activation strategies for artistic collaborations, developing promotional packaging and impactful content.• Participated in devising annual activation plans and strategies, focusing on enhancing brand value growth and desirability.